Today we are going to continue our discussion on how to create an online business using the free LeadsLeap M.Y.O.B List Builder Script.
Let’s recap what we’ve discussed so far…
In our previous discussion on What Are The Steps In Creating An Online Business, I told you that there are only 3 steps in creating an online business. They are:
1. Choose an online business model
2. Create a website to deliver the model
3. Promote the website.
Out of these 3 steps, the most important step is Step Number One, choosing an online business model.
Your online business model can make or break your entire business. It determines whether you’re struggling to make ends meet or prospering everyday.
I’ve also showed you a powerful business model that can help you to build a list and make immediate cash at the same time.
I need to emphasize the importance of making immediate cash. The cash is not for you to keep. It’s for you to fund your expansion plan and advertising costs.
Recently someone come out with a new term called “Funded Proposal”. The idea is to build a list and entice your new prospect to purchases a low cost product. The profit from this initial sale is used to cover your marketing cost, which means the prospect has essentially paid for itself to be on your list.
The idea of a funded proposal can easily be achieved with the M.Y.O.B List Builder Script.
In another previous discussion on How to Create Profitable Business Ideas, I have shown you how to create an irresistible one-time-offer. If you combine the idea into the script and putting everything together, you will build yourself a powerful “fully funded” online business.
Ok, enough recap.
Today, I want to show to how to structure your online business. It can be a little technical, but it’s important.
When you create an online business, you have to make sure that your business model is created for different traffic sources. The reason is obvious – you want to get traffic from as many sources as possible.
First, you must understand that different traffic sources are good for different business models. Say if you have a blog, you can’t really use traffic exchange or PPC advertising to drive traffic there. Well, technically you can, but you are not keeping the traffic. The traffic will simply ‘flow through’ your blog.
Or if you have a squeeze page, you can’t really get much traffic from the search engine because there are very few keywords you can optimize with just 1 squeeze page.
So when you create an online business, you have to take a multiple prong approach. Here’s my “Best Of Trio” proposal:
1) Install the M.Y.O.B. script as the home page.
This is your main offer page where you give away a “too-good-to-reject” offer.
You can promote this page with almost any traffic generation methods, from PPC advertising, traffic exchange all the way to article marketing.
2) Install a wordpress blog under a sub-directory, say yourdomain.com/blog.
This blog serves two purposes:
i) It will eventually become a magnet to the search engine traffic.
ii) It’s a great way for you to communicate with your list and build rapport.
3) Start your own affiliate program.
With the M.Y.O.B List Builder Script, you can easily run your own affiliate program. Having your own affiliate program is important because it allows you to leverage on another powerful traffic generation method, i.e. viral marketing.
For example, you can get the Master Rebranding Rights to Affiliate ID Manager and give it to your affiliates. They in turn will give it away to other people in an effort to make some affiliate commissions and promote their other programs at the same time.
I hope you can now see that with the Trio working together, you will be able to get traffic from almost every traffic source available online. This is my proposal of how everyone can create an online business, especially a “built-to-last” and “profitable-from-the-start” online business. Set up your own Trio and start your own online business today!