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What Are The Steps In Creating An Online Business

Many people ask me what are the steps in creating an online business. The answer is amazingly simple. But today, I’m going to make it even simpler for you.

There are only 3 steps in creating an online business.

Step 1: Select an online business model
Step 2: Create a website that executes the business model
Step 3: Promote the hell out of it!

Step 1: Select an online business model

There is one powerful online business model that I particularly prefer.

This business model was popularised by Mike Filsaime, who named this model as Butterfly Marketing.

Here is how the model works:

- You giveaway something that people want, in exchange for their email addresses.

- When these people opt-in to your list, you present them with a one-time-offer, usually a high value product at rock-bottom price. The conversion rate for a one-time-offer is usually 10%.

- You run your own affiliate program and encourage your subscribers to refer more people to your site.

- You can follow up with your list, recommend more products to them and make more sales in the future.

I like this business model because of 3 reasons:

1) You are building a list.
2) You make instant cash!
3) It’s a viral model, where your subscribers become your affiliates, who in turn refer more people to you.

So now you have it, a powerful business model that you can use to create an online business.

Let’s move on to step 2……

Step 2: Create a website that executes the business model

So, how do you create a website that can do everything that I mention above?

In short, you need a script.

Please don’t ask me what is a script. All you need to know is if you install a script to a server, you can have a website that can do all kinds of stunts that the script wants it to do. For example, if you can find an Ebay script and install it, you’ll get a website similar to Ebay. Get the idea?

So where can you find such a script?

You can either buy a ready-made one or get a freelancer to write one for you. A simple script will cost you about a hundred dollars. A multifunctional one can cost you a thousand dollars.

And here comes the good news……

I’ve created one for you, for free!

The script I’ve prepared for you comes with the following features
- everything discussed in Step 1
- a banner rotation system
- an exit popup system
- a complete autoresponder and list management system

We’re still working hard to wrap up everything and should be ready to deliver to you next week. But today, I would like to take this opportunity to give you a preview.

Take a look at the demo site here > User Demo

Take a peep into the demo Admin back office here > Admin Demo

Like it? It will be yours soon if you are a LeadsLeap member. (If you are not a LeadsLeap member yet, it’s not too late to join us.)

Ok, now that you know how to create a website that executes the business model, let’s move on to Step 3.

Step 3: Promote the hell out of it!

Well, just promote the hell out of it using all the traffic generation methods you have read, heard and seen. There is no short cut to this step.

There you have it - the 3 simple steps in creating an online business. I hope next time, you are the one who answer this question “What are the steps in creating an online business?”.

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75 Comments »

Comment by Colin Klinkert
2008-10-18 01:30:08

Nice Post mate, 3 simple steps, if you master them you’re golden… Keep em coming

 
Comment by Mary
2008-10-18 04:20:53

Yes, I like it a lot! I am still curious about what is in the admin area. But I look forward to the finished product!

Comment by Kenneth Koh
2008-10-18 10:52:00

Mary, you don’t have to be curious. You have access to the admin area via the link above. Take a look at it now and look at all the features available.

 
 
Comment by Larry Cribbin Subscribed to comments via email
2008-10-18 04:33:49

I might be thick but could I use this with other programs i’m involved in!?

Comment by Kenneth Koh
2008-10-18 10:57:47

Larry, whatever program you are involved in, this script can promote all of them (well, provided they are all targeting the same group of people). The business model that the script delivers is THE BASIS of some of the most successful internet business out there. Build your own list, make instant cash for future growth and keep growing your own business. If you can achieve this, you can promote any other business you want.

 
 
Comment by Marc Marseille
2008-10-18 05:49:39

Ilove it Kenneth..How soon will be able able to activate it and start promoting. You said next week,is is Monday?…I’m ready!

 
Comment by Jill Webb
2008-10-18 06:52:30

Looks like you’ve come up with an amazing idea Kenneth. Can’t wait to find out how and when I can get started!

Thank you once again for your continued good advice and practical support.

 
Comment by Tom Goymour
2008-10-18 07:10:21

Kenneth, if this works as smoothly as it sounds (and i have no reason to doubt it!) then you might just have solved one of the big all time problems for beginners; - keeping it simple but also effective.
I can see how this will work with something I am working on of my own at the moment, and as that also includes Leadsleap as a primary program it should hang together well.
I look forward to getting access to the finished product

 
Comment by Tracis Subscribed to comments via email
2008-10-18 08:30:30

This sounds totally awesome. I’ve trying to figure out how to make my own splash page and what is that people would what of value that I can give for their email. I’m kind of starting to figure out that promoting you busines outright is somewhat a waste of time. But my list seems to be growing with some of the things I have been learning and this will be very helpful.

 
Comment by keith amburgey
2008-10-18 08:30:34

Kenneth,
This sounds like what I have tried to find since I have been on the internet, today has been rough and you in 5mine have brightened it, Thanks Man
Keith

 
Comment by Timothy Millar
2008-10-18 08:57:27

Lovely Idea, I really look forward to learning all there is to this and saving a ton of money in the process. I have a blog already but my question is ; How do I incorporate it with the site?

Comment by Kenneth Koh
2008-10-18 11:02:40

If you already have a blog, it would be better to install this script to a new domain. It would be perfect to have the script and a blog to work together. The script is your list building weapon. Your blog helps you to build a long term relationship with your list. Nothing is more perfect that that.

 
 
Comment by Rich
2008-10-18 09:12:24

Looks great Kenneth, I will be looking forward to seeing the completed site. Still I have the nagging problem of finding a product or service that will be perceived as a great value.

Thanks again:

Rich

Comment by Kenneth Koh
2008-10-18 11:06:57

I’ll address this issue in my blog in the near future, probably the next issue.

 
 
Comment by Traci Subscribed to comments via email
2008-10-18 09:47:36

I think this will be such a helpful tool for everyone trying to figure out how to get leads. I’ve sort of realized that promoting your business outright isn’t helpful and have been trying to come up with better ideas on what is it that people online want and consider to be valuable so that I can design squeez page to give things of value to gain subscribers. I’m learning but I’m not quite there yet.

Thank you Kenneth for helping us all out.

 
Comment by Jaunesk
2008-10-18 10:17:32

Hi Kenneth

I like your step 3 promote the hell out of it. I was talking to a friend 2 days ago and he was interested in those autopilot money making scheme, I remember I told him what ever the scheme sales letter is saying, you still need to do one thing, that is Marketing and Promotion to build your business.

 
Comment by John
2008-10-18 11:41:56

Nice work Kenneth,

I have a question: Can this great tool only be used to email to the same list, or can it be set up with multiple lists for different products.?

Comment by Kenneth Koh
2008-10-18 12:39:30

There is only one list in this script. You must understand that this script is powerful for you to build a list in a broad niche such as internet marketing or weight loss for example. If you want to build a list on weight loss, then you should create a new domain, install this script and give away a weight loss related product and build a list on weight loss. Same goes for internet marketing or any other niche.

 
 
Comment by John
2008-10-18 13:03:01

Hi Kenneth,

So if I understand you correctly I can use the script on multiple domains ?

Comment by Kenneth Koh
2008-10-18 18:25:09

Yes, of course you can.

Comment by Amy Subscribed to comments via email
2008-10-19 15:56:51

hi Kenneth,

This is a great tool,simple and easy for beginners and those without html knowledge like myself. With reference to the comment by John and your reply, does it means that let say I have 2 online affiliate items to promote , one is physical item and the other is a digital item. Do I need to register 2 domains for this 2 product and use the free script you provided to promote both this products ?

Comment by Kenneth Koh
2008-10-20 12:18:47

Yes if these two products are in different niche. But if both are in the same niche, it’s better to just build one list.
I don’t advice you to build many minisites with this script. You will do better by focusing on a niche, such as the internet marketing niche, and establish yourself in that niche.

 
Comment by Amy Subscribed to comments via email
2008-10-20 17:51:22

thanks Kenneth for your reply and advice.

 
 
 
 
Comment by Lynne
2008-10-18 13:29:09

I love you and I want to have your babies. All of them. But give me the website first. lol Thanks, thanks, thanks…what a great guy!!!

 
Comment by Niranjan Ranade
2008-10-18 13:56:35

Thanks Kenneth for everything. You are great! Membership model does work well & I am sure your membership script will help many newbies to become expert internet marketers. I look forward to downloading the copy soon :)

Comment by Kenneth Koh
2008-10-18 18:31:41

One thing you need to note is that the script is not a membership website. A strict membership website requires login ID and password for its subscribers but for this script, there is no login for subscribers. The advantages are it encourages more people to opt-in and there are less admin support to be done. The disadvantage is it’s not a membership site.

 
 
Comment by Brigett Subscribed to comments via email
2008-10-19 01:44:23

I think this is a great idea. You mentioned it will go well with any niche. I can see how it will go well with offering a free product. What do you think about offering a free service? How would it go with an affiliate membership already in place?

Comment by Kenneth Koh
2008-10-19 09:38:37

The script is so flexible that you can offer anything. For free service, instead of giving them a download link, you can give them access to a separate webpage that has the details of how they can subscribe to your free service. As an OTO offer, you can offer a cheaper deal for your existing membership program. Again, in the OTO download page, instead of giving them a download link, you give them a link to a page where they can subscribe to your membership at a discounted price.

Comment by Ti Tom Subscribed to comments via email
2008-12-24 14:06:15

Wow I love this Kenneth.

 
 
 
Comment by Sophia
2008-10-19 03:46:42

Brilliant!

 
Comment by Norm Subscribed to comments via email
2008-10-19 19:15:45

Promote the hell out of it!?

 
Comment by Kosta
2008-10-20 20:09:43

Hi Kenneth,

I think this is a great IDEA. 2 Questions only.

If PayPal is not willing to pay money to South African citizen, will I be able to add say AlertPay or ClickBank to the script, else if will be of no use to me.

Were will the autoresponder be hosted?

Regards

Comment by Kenneth Koh
2008-10-21 10:22:25

Good question.
1. It supports Paypal only. For other payment modes, you’ll have to modify the script a bit or we may come out with a version for Alertpay (Very likely. If I forget, just send in a support ticket to remind me.)
2. Everything will be hosted in your server, including autoresponder. There is no need for you to get other autoresponder service.

 
 
Comment by tmobil8
2008-10-21 01:29:08

Greetings Kenneth, Thomas Richmond here, are you sure theres only 3 steps? LOL Thanks for keeping in touch my friend. Till next time!!

 
Comment by Gerald Lum Subscribed to comments via email
2008-10-21 22:37:20

Kenneth, I cannot believe you are giving away for free! This is way too good to be true! How I wish I have this kind of system long time ago! It make our work easier and save ton of money! You deserve my respect more than other “Gurus” squeezing our money out there. 2 thumbs up!

 
Comment by Jimmy Williams
2008-10-22 07:20:40

Kenneth, just imagine this script along with a highly optimized seo blog, along with a simple-yet-powerful marketing plan. Almost any nich would be easy to onquer. I am enjoying gathering great info from you and applying it to my marketing place.

Thanks,
Jimmy
http://thenetworkmarketingplace.com

Comment by Kenneth Koh
2008-10-22 09:34:36

Jimmy, you can’t be more right than that! Install this script as the main page, then start a subdirectory named domain.com/blog. Pretty much like what we’re doing at LeadsLeap. This is the ultimate way to build a strong business in any niche.

 
 
Comment by giveawayclub.com
2008-10-22 07:46:03

All the components of making a list is already in place. This is a great tool for newbies and those struggling to build a list. So watch out for it….

Jeanny
http://www.giveawayclub.com

 
2008-10-22 10:12:49

Wow, now this really is exciting. Build a List and Build a Business at the same time. I am on it.

Thanks Again Kenneth

 
Comment by Frank Salinas Subscribed to comments via email
2008-10-23 01:52:09

Great post and good script Kenneth. I have been doing exactly what you mention using a well-known script and getting great results. Example Here

I have been giving away one of my $27 products on a special page and when the visitor opts in to get the product, they see an oto of related IM products. Once they download my product after they buy or pass on the oto, they are told how they can make money giving away the same product. Since they just went through the process themselves, they know it works.. I have added over 600 members to my list in about 3 weeks. Pretty powerful stuff. If you can help your subscribers make money, they will stay with you longer and look forward to your emails to see what else you have going on.

 
2008-10-23 05:46:03

Wow! What more can be said? This is absolutely amazing! I have already downloaded the script, but I think I need my husband to help me figure out how to install it and to “green light” with me on what to give away, domain name, niche to use, etc. Kenneth, you have gifted us with more than I have ever seen yet in my several years of searching on the internet! I’m so glad I found leadsleap! From what I am understanding, you are encouraging us NOT to go with a micro niche, but rather with a broader audience. Am I right? And if so, what is the reasoning behind that approach? Thank you, thank you, thank you!

Comment by Kenneth Koh
2008-10-23 11:53:42

I’ll address this issue in my next blog post. But generally, you want to be in a niche that is worth your effort. If I were to spend time building and nurturing a list, I’d want to make sure that this list of people will keep buying things and their interests are not likely to fade away after a while.

 
 
Comment by Norm Subscribed to comments via email
2008-10-23 07:12:30

Thank you very much, that will come in handy with my niches as I create them, great work! It will work well with my current niche, bravo!

 
Comment by David
2008-10-25 23:44:47

hey this is so cool…all dream come true!

 
Comment by Kosta
2008-10-25 23:53:33

Can I install the script on a GDI site?

Comment by Kenneth Koh
2008-10-31 23:08:37

Yes you can.

 
 
Comment by Norman Subscribed to comments via email
2008-10-25 23:58:29

Truly a great way to get traffic. If I could honestly show you a way to generate residual income simply by taking a look at my website, wouldn’t it be worth taking a look for yourself to see how it’s possible? http://www.2dollarprofitsystem.com/r/wealth4all/sendinfo.html

 
Comment by David
2008-10-26 00:19:08

kenneth, i hv an existing autoresponder wit getrespnse, where i m currently building my list. Question, does yr script allow me to forward the new subsribers from yr script to my existing getresponse autoresponder? pls advise

Comment by Kenneth Koh
2008-10-31 23:14:21

No. I don’t think getresponse allows you to do that too. I suggest you build two lists. One with getresponse and one with the script. If you find that your list is growing faster with the script, transfer your getresponse subscribers into your script list. This can easily be done by getting a freelancer to do it for you or if you are a technical person, you can do it yourself.

 
 
Comment by Gremar Subscribed to comments via email
2008-10-26 00:37:11

Hi Kenneth,

this is wonderful, as i was about to suscribe to one of the autoresponder service but when i got your article and read about the new script that can do completely to start my online business and build my list…i was relief totally…its been very very helpful to me as a newbie…goodluck and looking forward to your continous support to all the members of leapslead..

 
Comment by Joseph Dabon Subscribed to comments via email
2008-10-28 20:56:49

Kenneth,

I like your steps in making a successful on-line business. it is direct to the point, no-frills approach to things.

The “promoting like hell” is the rub. I still don’t know how to do it after almost a year bumming the Internet hi-way.

Can anyone please help me?

Joseph

 
2008-10-30 18:48:17

As always some great info for everyone.

 
2008-10-30 19:04:22

Thanks for the info, you really have made making money online alot easier.

 
2008-10-31 23:14:46

Yes, I agree, many ways to make money online, its just a learning process

 
Comment by Jerry Ash Subscribed to comments via email
2008-11-01 20:00:02

Thanks for the online download of a very useful script.

I am leaving Inside Knowledge magazine to develop the start up of a new magazine called Smart People which will help people understand the empowerment the Internet and social networking has brought to them and how they can use it to their advantage at home, work and play. It’s the other end of ‘Knowledge Management’.

Anyway, I was wondering if you had a line on a standard script for managing an online periodical. I guess I could steal one from another magazine?

 
Comment by njee Subscribed to comments via email
2008-11-07 02:34:48

Hi, I have been dreaming about something like this and looking for something like this for long , sooo good for newbies , as i noted above about payment only through pay pal. Please add a mobile phone payment option as this would increase the number of customers willing to pay for the service/products i will offer.

“The number of mobile phone users worldwide soared to over 3.3 billion last year” source from Google search.

Thanks for everything.

 
Comment by Brian Lawrence
2008-11-08 03:06:04

Thanks Kenneth,

It seems as though there would be more
to this than just these three steps. Many
are not aware of the fact that it is just
this simple to start earning here on the
Internet. It is very much appreciated
all that you do offer someone trying to
get start make some money here on
the Net.

Thanks again,

Brian Lawrence
bmlawr

 
Comment by EarthFriendlyBiz Subscribed to comments via email
2008-11-08 03:18:21

Some ideas are long and drawn out, others are quite simple, depending on what it is your are promoting or trying to sell, that has been my experience to date.

Lots of ideas are forming here, and thanks for the comments posted here

 
Comment by Laurie Neumann
2008-11-08 06:04:53

You have given us good information.

Another business model I like is affiliate marketing. This is where you would sell someone else’s products and earn a commission every time you make a sale.

Affiliate marketing does not require that you have your own product and is inexpensive to start.

YOu can choose a niche and build a website around it. Then find affiliate products to offer that are related to that niche.

 
2008-11-22 08:46:20

don’t forget to promote while making it very SEO friendly for all the readers, visitors and possible clients/customers.

 
Comment by Claudia Subscribed to comments via email
2008-11-27 17:20:37

I’m ready to get my feet set to run. I’ve been reading and learning how to set up a blog. I would also like to link this site to my blog and Skype account. I’m ready for the challenge. Thanks a lot.

 
Comment by Majella
2008-12-21 09:30:52

This is a great site with very valuable information. I will definitely be coming back to learn more.

 
Comment by Ti Tom Subscribed to comments via email
2008-12-24 14:08:31

Wow I love this Kenneth. You are the King of guru.

 
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