It’s no longer a secret that the way to get good ranking in the search engines is to build backlinks. But besides backlinks, there are two other SEO tricks that are important but often overlooked. These two factors can play a significant role in getting SEO traffic.
Today we are going to discuss these 2 overlooked SEO tricks that can easily double your search engine traffic.
1) Title That Clicks
If you are a blogger or content website builder, besides choosing the right keyword and optimizing it, you should spend some time to come out with a title that will entice people to click.
Think about it. Even if your website rank #1 in the search result, if the title of the link is boring, people will just skip your link and move on to the next result.
This is commonsense, but it’s often overlooked, especially for those who outsource article writing.
Personally, although I outsource article writing for my content websites (aka Adsense websites), I still put in the effort to rewrite every title personally. This is because freelance writers are good in writing, but they are often not good in writing juicy title.
I run a program where I help members to promote their Adsense website (membership closed). The method I use to promote their websites is the exact same method that I use to promote mine. But strange enough, my Adsense websites perform much better than theirs. Honestly I can’t think of a logical explanation except for the fact that my titles are juicier than theirs!
2) Turn Every Webpage Into A Resource Center
If you haven’t noticed, besides backlinks, Google has been putting more weight in the ‘resourcefulness’ of a webpage.
Note that I say resourcefulness of a ‘webpage’, not ‘website’.
The idea is this:
If your webpage is about headache, regardless of what your website is about, it would be good to have lots of other headache related articles (from the same website) linked to this webpage. This way, this webpage looks like a good resource center for headache.
Let me show you an interesting website that demonstrates this point:
Take a look at this webpage from Bigresources.com. This webpage, as well as other similar webpages in this website, has the following characteristics:
– All of them rank well in Google, especially in long tail keywords.
– None of them are unique content (they are syndicated from different forums).
To Google, every webpage on this website looks like a great resource center where visitors can look for more information on the same topic.
Actually this is the internal linking strategy that Wikipedia adopts and it’s doing very well in the search engine. The difference between wikipedia and bigresources is that Wikipedia has unique content whereas Bigresources uses primarily duplicated content. But does Google care?
Understanding this point, when you design your website, you should make sure that the articles in the same topic are linked. This way, every single webpage in your website can look like a good resource center for that topic. For those who use WordPress blog, this can be done by adding a ‘related post’ plugin. For static websites or other content platforms, you’ll have to think of ways to achieve the same effect.