So, what is the most effective online advertising? Is it banner advertising? Is it social networking? Or could it be LeadsLeap advertising?
My answer is – none of them!
The most effective online advertising is not about the advertising tool or media that you use, but how you use them.
For example, some people say that banner advertising is not effective because people are ‘banner blind’ nowadays. I disagree. To illustrate, some of you may know that I’m crazy about link building for SEO. So whenever I come across a banner ad about new ways to build backlinks, I’ll click on the banner to find out more.
From this illustration, you can see that the key here is not about the tool or media that you use to advertise. The key here is whether you are advertising to the right target audience.
That brings me to an important conclusion:
“The most effective online advertising is one that is the most targeted.”
Some Web 2.0 gurus nowadays keep touting about how they can get tons of traffic and make money through social networking. It may be true for them. But you must understand that many of them are selling products teaching people how to make money through social networking. So their products will appeal to many social networkers.
On the other hand, if you are selling a niche product, spending hours a day in Facebook or Myspace may be a waste of your time.
I’m not saying social networking is ineffective. But you need to find the correct social networks for your niche.
For example, if you are in the “Make Money Online” niche, you can participate in social networking sites for internet marketers like this one.
Some new members ask me what kind of ad they should put up in their LeadsLeap account. What is your answer?
LeadsLeap provides a free online advertising platform for internet marketers. We generate fresh traffic through our blog (the blog you’re reading now), and our blog discusses about internet marketing stuff. This means our traffic are people interested in internet marketing and online advertising. Knowing the profile of our traffic, what do you think would be the best ad to advertise? It’s definitely not some Jewellery Offers or Sports Shoe Sale!
In conclusion, the most effective online advertising can be achieved through highly targeted advertising solutions. The challenge is to identify the right places where you can find your potential customers. Once you identify these places, you can use all the advertising tools available to direct the traffic from those places to your website.