Safelist Advertising: How To Get Good Response From It?


In today’s blog, I’m going to share with you how to get good response from safelist advertising.

Many gurus will tell you that safelist is a complete waste of time and to certain extend, I agree. But if you know the tricks, it can be a good source of traffic for you.

Without further ado, here are the tricks to get good response from safelist advertising.

1) Don’t sell. Build list!

Safelist traffic seldom buy stuff on the spot. Don’t advertise your business opportunity directly or sell your product upfront. It won’t work.

Instead, your main job is to give. Give away free gifts, free info and/or arouse their curiosity so that they opt-in to your list.

After they opt-in to your list, you can lead them to a one-time offer using the strategy I shared with you earlier on. If the offer is good, they will bite.

To illustrate, when I advertise LeadsLeap program, the sales page I use is this. (You can use the same page to build your leadsleap team by simply adding your referid at the end of the url).

As you can see, I’m giving away more than 1000 minutes of internet marketing videos. The opt-in conversion is good. After prospects opt-in, they will see my one-time offer. About 5% will take up the offer, but bear in mind that it’s not the end.

Safelist traffic are usually newbies of the newbies. Once they opt-in to your list, if you can feed them with great information and show them the way to make money online, they can be your best long term customers.

2) It all started with a catchy email subject.

Safelist members receive tons of emails a day. Wanting them to read your email is very tough and that’s why most people fail to get much traffic.

(Usually, when you join an individual safelist program, the response is so low that it can be a waste of your time. For better response, it is wiser to use a safelist submitter that allows you to submit your ad to thousands of safelists at one time.)

As I’ve said, safelist members receive tons of emails everyday. When they browse through their list of emails, the only thing they see is your email subject. Therefore the only way to capture their attention is through your email subject.

There are 2 important tips on writing email subject:

i) When writing your email subject, focus on giving and don’t try to sell or hype.

Email subjects such as “Make $3000 A Month On Autopilot” will not work because people know you are trying to sell something.

Instead, email subject like “Free Report: How I Make $3000 A Month On Autopilot” will get some traffic to your squeeze page.

ii) To further increase the response, you MUST make your subject stand out VISUALLY.

This is the main secret, so pay special attention to this.

What I’m saying is you should add some special characters that can make your ad quickly recognizable from the list of email subjects.

To illustrate what I mean, look at the list of email subjects below and tell me which one captures your attention.

Still Reading Commercial Emails For Free?
Start to Increase Your ClickBank Sales Today!
The Gas Alternatives Report : Up To $2000 Monthly!
### Free Report ### How I Make $3000 A Month On Autopilot
You won’t believe this is free
3 Reasons You Should Consider

If you browse through the subjects above, you should see that “### Free Report ### How I Make $3000 A Month On Autopilot” stands out from the rest.

The trick is to use some special characters to increase your chance of having your email subject being read.

Some tricks you can use include:

### Free Report ###
**** Urgent !!! ****
[Unadvertised Bonus]

I’ve also seen people starting an email subject with characters like these:

L@@K HERE >>

Be creative and think out of the box when using characters to capture attention.

But remember, this trick can ONLY capture people’s attention. Eventually, it’s the words that determine if they want to read your ad. Remember to give rather than to sell or hype in your email subject.

Email subjects like this

**** Urgent !!! **** Start to Increase Your ClickBank Sales Today!

will not get you much traffic, but email subjects like this

**** Urgent !!! **** 6000 Free Leads For You At $0 Cost


To sum up, effective safelist advertising begins with 1) a VISUALLY powerful email subject, 2) an irresistible email subject that offers something that one would be crazy to reject and 3) a squeeze page that can get people to opt-in to get the offer, and finally 4) a good follow-up system that lives on the principle of “give and thou shall receive”.

Last but not least, remember that the success of any advertising campaign does not lie in the source of your traffic (so long as the traffic is targeted). More importantly, it lies in the amount of charcoal you have set up.

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Share your thoughts

  1. Kevin

    Great article Kenneth,

    It couldn’t have come at a better time as I am working to finish a membership site (PLR) and the ideas you have given shine a little more light on what I need to do before I finish it. Thanks,


    1. Robert

      There are several preprepeatory things to do which will help with your bench advertising campaigns which begins with keywords and tags, however depending on what they are your site or campaigns may kill them before you begin ie… Financial, mortgages, creditcards, travel, and others. Check them out through a webtool, webmaster, seo services, or a website specialist. My own site has all those keywords and tags however the market is flooded so I have to really tailor special advertising and add incentives, as well as get something my competition doesn’t have yet. Something I have is inhouse advertising programs and numerous other site traffic not excluding my own backlink generators along with blogs and a newsletter. Link exchangers are easy too and something an seo or webmaster can help with. In short there is a long list and a short list to help generate traffic. There are many people who will also assist with plr/mrr script that you simply add your name and select and paste into your site or email campaigns. Just beware that competitors have similar access to plr/mrr material thus whose material is it? So much for private label… I in all can’t recommend what is right or wrong but add that my experience has gotten me somewhere other than in a sandbox or stuck in an oasis. I can help you via my website(s) and emails and my blogs but it is up to you to stop and listen or be pulled in by those going under the title of guru which are those hiding behind a preset marketing script and selling it as a new program or intellect spent out of a bank. On that note I say good luck and hope to hear from you now, two years, five years, and ten.

  2. James West

    Good advice I heard alot of them before from other top marketers. I find that another good thing too do it certainly catches my eye is when you make a person feel like a preferred costomer.

    The best way I’ve seen this done is something like (Fee Membership) (Gold Membership) and (Platinum Membership). I see alot more of this on TV advertising and web advertising now. It can also be a good way too recieve residual income from your online store

  3. JG

    Maybe a good idea if your business has that much funds. Advertising’s always a good investment to make, no matter what kinda biz you’re in.

  4. James West

    Actually you really don’t need hardly any funding to know how too do this. I learned alot from They were saying about showing differnt links on your site according to what you want to sell. Of course this is only if your selling hard products mostly.

    But I say if your selling or promoting products promote something your familiar with that way you know what your talking about and not just selling some product because you can get money from it. If you do do this at least do your research before you start selling your product.

  5. James West

    I find that alot of traffic websites give you alot of hits but no RESULTS!! So that is why I’m going to the original sources like google Ect… Sorry if the traffic generating program gave me what I needed I wouldn’t be commenting on this right now!

  6. Robert Antwi

    Google is king for traffic.

    For each product you want to offer, get down to the broad phrase that people would search for, use GKT (Google Keyword Tool) to see exact how much searches it gets – you will want to look at local, it may be very low – like in the 10′s or 30′s but get a good 20 articles or more and then outsource and get articles generated for these broad terms and then clearly outline the benefits of what you want people to go and purchase, talk about value – NOT – price.

    You will start to get traffic from Google, capitalize on more broad terms = more traffic – work on LP (landing page) so it converts – use an opt in form. Work on conversions – traffic anyone can get traffic in there hundreds or thousands paid or free – but not everyone focuses on converting traffic

    My 2 piece – now where was i…a ha…

  7. Tom Munson

    I find that the use of the optin for a free product or report to be the best way of building your list to which you can have your autoresponder emails keep in touch with your list on a regular basis as well as up-selling occasionally to them with other products that might be of interest to them.

    Driving traffic is pretty easy if you know the basic research techniques to get to page one in your niche. Traffic from other sources is usually not as productive, ie. traffic exchanges or safelists. They pretty much take a lot of effort for not much result and I definitly would not put a sales page into them, it will just get lost. A well designed capture page above the fold is ideal.

  8. Smith

    Great Stuff Sir,

    Very Easy and Effective Live Case Study!

    I think everyone should take advantage,
    and take ACTION!!

    I think anyone promoting Products and Services,
    can go for these awesome tips :)

    1. Tom Munson

      If you like using safelists James then you are probably doing what I am in mailing out to a ton of them. But I am using list building program like ListQuikto mail to a bunch of members every 3 days. Then I use about 25 others too and use Viral Mail Profits to keep track of when to mail and what emails and subject lines to use. There again, you still need to advertise a small capture page in those emails and track the results.


  9. Tom Munson

    Like Kenneth is saying here, give a ton of value to your visitor so they will subscribe to your opt in list no matter where you get your traffic from.

    I do find that search engine traffic is much more targeted coming to a niche site that you have gotten to page one than any other means of getting traffic ie. safelists or traffic exchanges.

    People that are searching for just what you have are more likely to opt in than if you blast out to thousands of other marketers that just want to sell their programs or products to you.

    So, give away the farm and get the name and email address. There’s nothing like having a good productive list.


  10. James West

    I also recommend keeping your reader interested in staying at your homepage once you get there. Adding free stuff is a great way too do this.

    But I did one more thing to my blog well actually two that I think will help you out in your marketing.

    #1 I put a free radio station on my blog. I did this by going tooo my google account and create a free site through google. You can find this by signing into you google account and click on “more” in the upper left hand corner. And then click “more” again at the bottom. Then click where it says my free sites. Then create a site it’s just a few click and a name and title it will guide you through it it isn’t hard. And then when your done just add that link to your webpage or blog. People will like this feature because they can stream all the free music they want and they can pick from any genere.

    #2 Put on a google tool search bar this way if people are clicking on your link and they say well I’m interested in something else insteaed of them having too click off your home page to look for something else they will just be able to search through your home page or blog. If you do it through your blog just click on ‘design’ once you click on your blog and then click on “new gadget” preferred too do this on the upper left hand corned you can view my blog too see what I mean. If you have a homepage just click on too your google adsence account and then click on the link on the far right corner that says. ‘domain name’ Then just follow the steps. Remember too keep it in the upper left hand corner.

    James West

  11. Rico, Leeds

    Good advice. I’m often surprised by how many websites do not have a clear call to action for anyone landing on it.

    Thinking how a user will actually use a website is perhaps the most important thing in a website’s design.

  12. Blogs On Blogger Directory

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    These are great tips for online storage and even offline. The key that I have found is to take action. It’s easy to dream and think of creative ideas instead making them happen. Even the not so great ideas are great when they are actually performed and making it happen.

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