Recently I’m thinking of more viral marketing ideas and examples that I can use for my online businesses. As the saying goes, give and thou shall receive. Here I am giving you my best kept viral marketing ideas. If you’ve come across any others, feel free to share them in the comments below.
1. Organize a referral contest
Organizing a referral contest has been an old-schooled viral marketing idea, yet it is still extremely effective. The thing about contest is that it can stir up people’s adrenaline and encourage people to work extra hard to promote for you.
For example, you can create a referral contest with 2 chances of winning. First chance is a lucky draw, where those who refer just 4 people to your website can quality to win say $100. Second chance is top referral, where the best 3 referrals can walk away with $1000 each. This way, you can encourage everyone to refer at least 4 people while at the same time give the power affiliates a chance to show their full potential.
2. Provide free ‘viral’ online services
Whenever I talk about free viral services, I like to mention Google. Besides being a search engine, Google has really created tons of useful applications, such as Google Map, Google Doc, Google Analytics, Google Mail, etc that we can use free. Whenever we use these applications, we are indirectly helping Google to establish its branding and increase its market awareness.
In fact, this is the model that our website, LeadsLeap.com, is adopting. For example, we create free tools like Slidesense and MYOB list builder script that members can use for free. Since all our tools carries a link to our website, as more and more people use our tools, even more people are checking us out. We have been online since 2008 and you can see from our Alexa ranking that we are still very strong. This viral strategy has contributed to our success significantly.
3. Target-based referral program
Another viral strategy that we adopt is target-based referral program, where we set a minimum target for our referrals to hit. In specific, when our members reach 20 referrals, they will receive free advertising credits EVERY MONTH. This is another strategy that has worked wonders.
4. Bait post
The idea of a bait post is to turn your blog post into an online resource that other people will link to. You must have seen in forums and Q&A type of sites such as Ask Yahoo! where people reference an external site for the answer to a particular question. That’s an example of a bait post.
Of course, for a bait post to work, you must first write high quality blog that really solve people’s problem.
But does it mean as long as you write a good blog, people will link to you? Of course NOT! In most cases, a blog post becomes a ‘bait’ when it ranks high in the search engine for a particular question. What happens is when people want to answer other people’s questions, they will Google. When they find a good reference, they will post that reference in their answers.
I know what you are thinking. This sounds like mission impossible. At LeadsLeap, we don’t leave things to chance. We have lots of people linking to our blog posts because each of our blog post is an affiliate link. This means by referring people to any of our blog post, they are at the same time building their referrals!
5. ‘Sure-win’ referral program
I have a client who pays people 5 cents to every email sent out to promote his business. I call this ‘sure-win’ referral program because regardless of whether people make any purchase, as long as you send out the email, you will be paid. He has been doing that since 2007 and have paid over $20k to people. I’m sure this trick has worked well for him.
6. Video marketing
The power of video marketing is well known. If you can produce useful how-to videos for your niche site and publish them on Youtube, those videos can bring you traffic for years.
This viral marketing idea is especially useful for niches that involve skills, such as cooking, scrapbooking and magic tricks because at the end of your video, you say say something like ‘for more magic tricks, please visit YourSite.com.’. Since those who watch your video are craving for more tricks, chances are they will visit your website.
7. Leverage on social networking
Last but not least is viral marketing through social networking. One good example is the use of Facebook Like. By encouraging people to ‘like’ you on their Facebook, you are exposed to all their friends who potentially have the same interest. Eventhough the exposure is short-lived, if some of their friends also start to ‘like’ you, this thing can go very viral.
Have you come across any interesting viral marketing ideas and examples? As I said, I’m looking for more ideas. If you have, please share with me and the rest of our readers in the comment section below. I thank you in advance!