10 years ago, it was all about list building. Build a list and money will come. Then came blogging. Now everyone is talking about Facebook.
If you are starting out in internet marketing, which one should you start first? A list? A blog? Or a Facebook page?
Of course, you should start with all three. But the focus should be the list. Am I old-school? Let me explain why.
From traffic point of view, blogging is necessary because in long run, as your blog becomes establish, it is going to bring you free search engine traffic and loyal readers. Facebook (or social networking in general) is also necessary because in long run, as your ‘fanship’ grows, it is going to create a viral effect and hence bring you more traffic. But in short-term, all that is not going to happen.
When you are new (and I’m assuming you are really new), you have little resources and contacts. Google doesn’t like you, hence there is no SEO traffic. Facebook doesn’t like you, because you have no fan (unless your friends are interested in your business). Other marketers don’t like you, because you have no innovative product to offer. Your web traffic is likely to come from advertising and article/video/forum marketing.
Since that is the case, it is important that you keep every traffic you can get and nurture them into either your customer or promotion partner. This is only possible if you get them into your list, so that you can contact them again. Once you do that, you can then channel the traffic to your blog and Facebook page, in the hope of building your future traffic arsenal.
Imagine if you start a blog and promote it aggressively, what will happen? Chances are the traffic just come and go. They are not there to wait for your next blog post.
Some people may argue that they can build a ‘virtual’ list through Facebook, by subscribing people through Facebook Like or Subscribe. But think about it. Is it easier to get a stranger to give you their email address or to ‘Like’ you? I haven’t really test this though. If you think it is easier to get people to subscribe to your Facebook page, please share your experience in the comments below.
Get the focus right and keep promoting. This is the way to survive and grow your online empire from scratch.