Recently I received an enquiry from one of our members asking me how to advertise her online store. I thought this is an interesting discussion and thus decide to discuss it in our blog today.
First, here’s her question:
Firstly, I want to tell you that your blog is awesome. Its content is extremely rich. I can spend hours reading your posts and I learned many things with.
I’m Emilie To. I have just acquired this online store www.NiceDigitalGoods.com.
My questions are:
1) To take advantage at most your advertising system, do I write an ad for the whole shop or for a single category or for a particular product?
2) As there are 32 categories and over 380 products in the shop, how to determine in what category, on which product it is necessary to concentrate the efforts of advertising?
Who is your target audience?
As an advertiser or a marketer, the very first question you MUST ask yourself is “Who is your target audience?” or “Who will buy your products?”
(Take a look at her website and see what she is selling www.NiceDigitalGoods.com.)
One extremely common mistake that online store owners make is to think that their target audience is EVERYBODY.
If you are targeting everyone, you are getting no one. Trust me on this!
You mentioned that your online store has 32 categories and 380 products. But seriously, who is likely to buy a dog training ebook from your online store? Someone who wants to train his dog or someone who wants to buy the Master Resale Rights of that ebook?
From my assessment, I feel that your target audience are internet marketers looking to buy MRR (Master Resale Rights) and PLR (Private Label Rights) products for their niche websites.
If so, the answer to your first question would be:
You do not write an ad for the whole shop, single category or a particular product. Instead, you need to write an ad to target internet marketers looking for MRR and PLR products.
What is the Unique Selling Preposition of your website?
Before you start to advertise your online store, you must establish a Unique Selling Preposition (USP) for your website.
Basically, you need to ask yourself, “What’s so special about your website? Why would someone bother to pay attention to it?”
Without a refreshing and attention-grabbing USP, your online store is just another online store started by a newbie who simply install a script and load some products into it. And if I’m a visitor to such an online store, guess what I will say: “DON’T WASTE MY TIME!!”
When deciding on a USP, you need to know what is REALLY a USP. For example, a website selling MRR and PLR products is not a USP. But a website selling such products at $0.99 each may be a USP.
Just to give you some idea, a good USP will make people say: “wow, that’s a great!”.
With that, let me answer your second question:
Forget about the 32 categories and over 380 products in your online stores. You should concentrate your advertising effort is delivering the USP of your online store. You need to tell me people “hey, I’m different. Take a look at me!”
How to get people to opt-in?
I probably repeat this a hundred times, but I still need to say this again… build a list!
This is especially true if you are running an online store.
Look, you may be selling hundred and one things in your online store that people have no need at the moment. But one day, they may need one of your products.
What’s the best way to make them remember you when they need your product or service?
2 answers: Either you keep on spending money to advertise in front of them or get them into your list so that you can remind them of your existence, for free.
Which way do you prefer? The second way of course!
How to get them to opt-in is another challenge. But first, you must make list building your top priority and make sure every visitor is presented with the opt-in offer.