Recently we discussed how to customize the offers for subscribers and non-subscribers by leveraging on a web technology called Cookie.
Today I am going to show you how you can customize based on different WordPress pages, posts or categories.
What’s The Difference?
The former is customization based on audience. The latter is customization based on content.
Why Customize Based On Content?
Imagine when a visitor comes to your blog to read an article about SEO, which offer will appeal to this visitor more?
1) A special report on ‘How to rank #1 in Google in just 3 steps’
2) A special report on ‘How to build a huge list in 3 days’
Apparently the answer is 1.
But another visitor may come to your blog to read an article about list building. Which offer do you think will appeal to this visitor then?
Obviously it’s 2.
It’s common sense that if you can present a more relevant offer to your traffic, you can significantly increase the conversion rate on your website.
The question is, how do you make such a customization?
How To Customize?
Customization is very easy with the new feature we’ve just added to the PopupXpert.
For those who are new to our system, PopupXpert is a free widget generator that allows you to create all kinds of animated widgets, from popups to onpage banners and opt-in forms.
What’s new in PopupXpert?
Go to PopupXpert now. If you have used it previously, you will notice a few changes.
1) The animation settings, which were initially in a panel floating on the left, are now positioned in a top Setting Bar. This frees up the design space, giving you a better visual when designing the widget.
2) The widget editor, which was initially at the right, is now aligned to the left and can be hidden. Again, this is mean to free up the design space.
3) Text editing for text and link elements are now changed to a WYSIWYG editor for ease of editing.
4) Last but not least, a new button called ‘WordPress‘ has been added. This is the new feature that allows you to customize where on your WordPress blog you want to show a particular offer.
Usage Illustration By Example
For example, say you have 3 offers (i.e. 3 widgets).
– One offer targets visitors in the SEO, SEM and Link Building category.
– Another offer targets visitors in the List Building category.
– The last offer targets visitors in the rest of your blog.
Under the WordPress setting, here are the settings for the various offers:
To target SEO, SEM and Link Building category
Remark: Basically you uncheck all the options except the Posts option (see arrow 1). Under the Posts option, you select ‘Only show in Categories’ (see arrow 2) and enter the category names ‘SEO,SEM,Link Building’ (see arrow 3). One thing to note is the category name MUST match the category name in your WordPress exactly, including the case.
To target List Building category
Remark: Similarly, you uncheck all the options except the Posts option. Under the Posts option, select ‘Only show in Categories’ and enter the category names ‘List Building’.
To target the rest of the blog
Remark: The last offer is shown to all other visitors in your blog. This means you want to include every part of the blog except traffic in the 4 categories ‘SEO, SEM, Link Building and List Building’. To do so, you check all the options. Then under the Post option, select ‘no show in Categories’ (see arrow 1) and enter ‘SEO,SEM,Link Building,List Building’ (see arrow 2).
That’s all. Generate the plugin and add it your blog. The system will automatically show the intended widget on the intended pages.
Note: If you have previously used PopupXpert on your blog, you will need to update the plugin for this new feature to work. Check your plugin version. It has to be at least version 2.0.
The illustration above shows you how to customize the offers based on the category.
You can also do customization based on Post ID, Page ID, Home Page, and the various classifications available in WordPress.
You can also combine it with cookie setting (see arrow below) so that you can customize based on both audience and content.
I hope you like the new features we’ve added. Let me know what you think in the comments below.