Why Blog – The Purpose Of Blogging


In my last blog post, I said that blog plays a different role in advertising. As a follow up, let’s discuss the purpose of blogging and the role it plays in advertising.

My discussion is purely from marketing point of view. If you are blogging for fun or to pass time, that’s another purpose but it’s not our focus here.

So, why blog?

1. To Use It As A Bait

Blog is a good bait to attract traffic to your website.

First, if your blog is search engine optimized (I discussed this last week), it is a good bait to hook search engine traffic.

Second, if you provide useful information on your blog, it is a good bait to hook more traffic through networking and referrals from other bloggers.

Last but not least, it is a good bait to hook your existing traffic, who will revisit your website again and again.

2. To Differentiate Yourself From Others

With so many websites and competition on the net, it’s really not easy to make yourself stand out from the rest.

But with a good blog, you stand a much better chance.

Through blogging, you can connect with your audiance, let them know you better and thus foster better relationship with them.

People like to do business with people they trust. You know this, don’t you?

3. To Stimulate Your Creative Juice

Someone just posted a comment on this blog saying that he run out of things to write for his blog and ask how about me.

I don’t have such a problem because when I read the comments you guys and gals have posted, I will have new ideas for my next post.

The comments in my blog can also help me to generate ideas for my future projects.

The Purpose Of A Blog In Advertising

I said in my last post that it’s not a good idea to advertise your blog directly because the traffic is not likely to stick long. If you were to advertise, advertise to build a list.

But you can use a blog to increase the conversion rate of your ad, by using your blog as a tool to build your prospects’ trust and confidence in you.

If you have a decent blog, with some good posts and comments from the readers, you can direct the traffic from your squeeze page to your blog.

In the past, I thought this will reduce the conversion rate, since you send traffic away from the squeeze page. But my recent test shows that doing so can actually increase the conversion rate because people know that you are real and you really provide values.

Just a quick technical note. Make sure that you open the link to your blog in a new window, so that your prospects do not navigate away from the squeeze page.

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Share your thoughts

  1. Chad Flick

    And don’t forget to Ping your blog too, this is another little thing that can bring in some extra traffic, with little effort. Great post today Kenneth!

  2. Widi

    Hi Kenneth,

    Yep.., That is good article for me, I really want to increase my traffic more than 100 a day, and my page rank site too.


  3. Thomas Northrop

    Hi Kenneth

    Great article. I have had great success building traffic to my blog just by leaving good relevant comments on other peoples blogs. It is best to choose a high traffic blog, well kinda like this one.

    Right now there is a very good traffic building interview on my blog with Michael Cheney as well as a free traffic Ebook by Cheney.

    These could be additional help for your readers

    Thanks Kenneth
    Thomas Northrop

  4. Ami

    Interesting post
    And really important the traffic question.

    I think at the end of the day it is about stamina and quality. Buiding backlinks is rather tedious [one could always outsource] but backlinks seem to be the highway that brings the traffic

  5. Natalie

    Thanks Ken for the summary. I’ve been successful search engine optimising my husband’s site http://www.coloroflincoln.com for 3 keywords but I find it very hard to optimise broader sites and categories which have a great deal of competition. Conversion is another story. I am hoping the economy picks up so conversion rate will also increase

  6. SEO India

    Apart from the above you can find a lot of useful tips from ebooks by JOhn Chow and Others. Most important thing is to encourage others to comment or employ professional bloggers initially. Once the traffic begins to come in, then it grows itself.

  7. James

    Hi Ken,

    I agree, keywords are crucial to driving traffic to your blogs. SEO may be more important to a blog, than a website. I think even the keywords in your URL are very important.

    Keep the good info coming our way!



  8. Helmut

    Hi Kenneth,
    GREAT JOB! Very well explained. I would love to know more about blogging. By the way: what do you think about “Automated Blogs” which are updated daily, you know this staff!?!
    Thank you.

    1. Kenneth Koh Post author

      I’m not familiar. If you auto update your blog with unique and high quality content, I think it’s fine. If you are adding crap to your blog everyday, I don’t think it’s the way to go.

  9. Rich

    Thanks Kenneth for your input,
    I personally like using a wordpress blog, there are a number of plug-ins to help you with this. Don’t overlook social book marking. It takes a little time to do but well worth the effort.

  10. Niranjan Ranade

    Well said Kenneth. Simple yet effective training and tips. We love them. But hey members – Now it’s our responsibility to take action. To use blogging to promote our businesses and brands globally using the power of Blogs. I have personally referred over 200 members to LeadsLeap. I urge you to promote LeadsLeap because it’s such a useful advertising tool + learning place :)

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  12. Malaysian Economist

    Kenneth gave very good views on how to drive traffic to blog. But to me, it depends on the blogger. If you aim to make money from blog whether direct or indirect, it is a MUST to bloggers to learn on how to increase traffic to your blog. As a beginner,FIRST, the basic principle is to enrich your blog contents. You must regularly update your blog whether by introducing new tittles or update the present blog. We must understand people come to your blog for something to read. SECOND, active in blogging by visiting, give comments and write your blog URL on the blog you visit. This is in line with Kenneth suggestion to create back links. THIRD, you must put relevant keywords in each blog you write(in blogspot they call ‘labels’ at the bottom of the blog)

    1. Kenneth Koh Post author

      If you can post once a week, it’s good enough. The main thing is to post keyword optimized articles. The idea that search engines prefers websites that post regularly may not be true. I have websites that has not updated for years and still holding the top positions in search results.

  13. J Patrick

    Once again, Kenneth hits the subject straight on. It is a pleasure reading this blog and I love sending my potential new associates here as well. WordPress blogs were made to be traffic magnets and with the advent of Web 2.0 and all of those really cool and mostly free widgets you can do just about anything imaginable.

  14. izwanikasim

    hi kenneth..

    thanks for your tips…since i am your subscriber i read almost of your article..but i still want to motivate myself to do all the seo aspect because sometime i feel tired and boring to do that.thanks again

  15. Chad Flick

    I don’t mean to change the context of this post but this does relate to getting traffic to your blog. I use it everytime I make a new post. Pingoat is a service that pings or notifies a number of services that keep track of weblogs and publish them. By pinging, you let the services know that your blog has been updated and hence, they crawl and index your site, publishing your blog contents, thus increasing your blog’s popularity.

  16. Wong Tooi Giap

    I use Site Build It! Complete Website System for my websites.

    This week,I added a new entry to my site Web-iConnect.com with all optimized elements
    and so glad that it show on page 1 and list no.1 on Google
    The entry is Easy Video Producer.

    Will you get more traffic when your post get listed on no 1 of Google ?

  17. Chaunna Brooke

    Driving traffic to a website or a blog is truly a hard task. I agree with you that you should create optimized post and backlinks to get good massive readers. But you need to keep in mind that it’s not only the amount of traffic that matters, but traffic that converts.

  18. Lana Robinson

    Driving traffic to a blog can be a hard task. I agree, the best way to drive traffic to your blog is to give away something of value for free, of course, and then follow up with them with an autoresponder and send them to your blog and encourage comments and on your posts. Of course, if you provide good, quality content then you will attract more readers.

  19. Cedric Aubry

    Great post.

    Like you mention at the beginning of your article, the best way to get a bunch of visitors to your blog is to Write search engine optimized posts.

    With time you get many of your post rank well in the search engine and you’ll get plenty of free ‘targeted’ traffic from google, yahoo and so on…

    Very important to check your cpanel stats every couple days, you’ll find all the Keywords that have bring peoples to your blog and you will definately find some ‘GOLD’ keyword in there.

    Oh an make sure you have a optin form on your blog.

    Once again great blog post ;)

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  21. Sarah

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



  22. Angel Taylor

    This is a great post because I think a lot of people don’t understand that creating backlinks is necessary and they often overlook it. If you want great page rankings, you need solid backlinks, bottom line. Also, you should always write around a keyword whether it be in an article or a blog post. Nice work.


  23. Simon Koh

    Thanks. This is a useful article indeed. For me I ran blogS related to niche on
    forex price action trading.In my early days I started a simple blog without having any knowledge of SEO and traffic generation.

    Initially I was filled with passion and aimed to make a part time passive income online. But soon after I started the blog,I “banged the wall”. I only have 2 or 3 uniques a day even after a month! …sigh!

    This is a good article for all IM beginners. Great article!

  24. whiteshark0121

    Driving traffic to website is really very important to make your site visible and to do this I suggest you do all the techniques listed in this post because we cannot succeed if we do just 1 or 2 strategies, I have an idea to add to this post because there are millions of people going online each day to play game. I used YourKidsClub games as it has wide variety of games that are related to my niche and can help generate more traffic.

  25. Andy

    Great tips. I have been doing some of these suggested tips myself. Blogging is a great marketing tool to expand your business. This is an inspiration to fellow bloggers–to strive to become better contributors of new information and make our readers feel their time was best spent reading our blogs.

  26. Kim

    Ken, I have been following you for about 3 weeks now and I am consistently impressed with your professional level of training. I am just coming out of the gate with my site and my heart skips a beat every time you challenge me to a new level of growth or a different way of thinking.

    Many Thanks,
    Kim McDaniel

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    This is a nice post as a result of I think lots of people don’t understand that creating backlinks is important and so they typically overlook it. If you need nice page rankings, you want stable backlinks, backside line. Additionally, you should all the time write around a key phrase whether it be in an article or a blog post. Nice work.
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  28. Paul G

    Everyone is running after social networking sites. So we need to run after them to get a good and consistent traffic.As time changes strategies also changes.There is not a single way to get traffic for all times.

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