Back in the old days, I’m talking about early 2000, everyone was saying a successful website must be ‘sticky’. Nowadays, I seldom hear people using such term. Instead, everyone is talking about making a website ‘sociable’.
There is nothing wrong with adding a social aspect to a website. If fact, that’s the viral aspect from traffic generation point of view. But we shouldn’t forget about the ‘sticky’ part, i.e. making your visitors wanting to come back to your website again and again.
In this article, we will look at ways to make your website sticky.
1) Build a list
The first and most important way is of course to build a list. Building a list is an active approach to bring visitors back to your website, instead of waiting for them to come back when they remember you. Of course, you need to have a good reason for them to come back. That brings us to the next few points.
2) Provide online applications or services
Whatever niche you are in, think of some online applications or services that your visitors will use on a regular basis and provide them on your website. If you are not a programmer, you can get a freelancer to create the application. I assure you that it will be money well spent.
Having a good online application is not only a good way to bring your visitors back, but also a good reason for people to talk about your website both online and offline.
One thing good about providing online applications is that it doesn’t require much manual update on your part. This means you can free up your time to do other more important things, such as building more websites or doing more promotions.
3) Have great contents
I always like to describe a good website as an encyclopedia. Whether the content is presented in the form of a blog or static webpage, what’s important is it provides a complete and organized collection of information pertaining to the niche. In particular, the information should focus on solving the problems and answering the questions of your visitors.
When visitors first come to your website, you want to overwhelm them so much great contents that they have no time to read them all. This will make them wanting to bookmark your site and come back to read more.
Having great contents on your website is an asset to your online business and is a permanent competitive advantage to you.
4) Have regularly updated new contents
I’m sure you have a favorite movie site that you frequent for the latest movie review. That’s what I mean by regularly updated new contents.
If your website belongs to a niche that have new things coming out very often, you can keep your visitors coming back by posting new updates regularly. However, manual posting of updates is tedious. You have to be mentally prepared for it. Else, you will tend to give up before seeing the results.
Alternatively, you can think along the line of user generated content. A good example is forum, where users contribute in the discussion. If the discussion is interesting, people will come back for more. But a forum is not suitable for new sites. Your site needs to have a good flow of traffic before you can even think about adding a forum.
5) Make your website strength obvious
Last but not least, you need to make sure that visitors can quickly see the ‘stickiness’ of your site. For example, if your blog has lots of great content, make sure that you list your popular posts in a strategic location which can easily be noticed. If you have a useful online application, make sure that new visitors are aware of it.
Have you ever come across a website that seems to be full of things that the next thing you did was simply leave that site?
Always ask yourself the question, “why do people come to my site?”. Match the answer with the strength of your website and simply sell that idea to your visitors.