If you have read everything about online marketing but you still feel stuck, one possible reason is because of improper time management.Frankly, I think the title of this article is lame because most people don’t see the importance of time management in making money. If you are thinking of skipping this issue of newsletter, it shows that I’m right. But you will regret!
Trust me. Spend some time reading this article. If you put what I’ve written here into practice, it will help you to make more money online.
Decide to trust me? Ok, let’s jump straight into the right way to manage your time as an online marketer.
Stephen Covey’s Time Management Matrix
The best and simplest time management system I’ve learnt is Time Management Matrix from Stephen Covey. His matrix looks like this:
crisis, pressing problems, deadline-driven projects, last-minute preparations for scheduled activities
preparation, planning, prevention, values clarification, exercise, relationship-building
|Not Important||III. (Avoid)
interruptions, some calls, some emails, some meetings, responding to some enquiries
trivia work, junk emails, time wasters, escape activities, viewing mindless TV shows
.Time Management Matrix For Online Marketers
This is the matrix I’m using to manage my work and time (I save it in MS Word so that I can add, edit and delete the activities anytime):
|Money Making||I. (Do it fast!)
– website improvement that has direct impact on your sales.
– thinking of more ways to monetise your existing websites.
|Not Money Making||III. (Do it fast!)
– website improvement for better support but not for making money.
– website improvement only for aesthetic reason.
.How I Handle The Tasks In Different Quadrant
Another difference in my matrix is the way I handle the tasks.
Quadrant I and III are urgent matters. For such tasks, I’ll make sure that I get them done within the shortest possible time. The way to achieve this is by focusing. Let’s say you have to build a simple website. Just dedicate 2 or 3 hours and put in your 100% concentration to complete it asap. Don’t answer phone calls, check emails or do anything else.
Quadrant IV are things that you should avoid. Either you get someone else to do them, or you just dedicate the most unproductive hours to complete them asap. For example, I clear my junk emails 3 times a day, one early morning when I turn on my computer while other programs are still loading, one in the afternoon when I come back from lunch and one in the evening just after I wrap up my work and getting ready to pack for home.
Quadrant II contains the hardest things to do. Why do I say that? Because those things are not urgent and you always have urgent matters in Quadrant I and III that you are very tempted to complete. However, things in Quadrant II are the most important activities that will make you the most money!
For me, I just make sure that I consistently work on the activities in Quadrant II. For example, whenever I have time, I’ll write an extra article for directory submission. Almost everyday when I drive, I’ll be strategizing in my mind. If you consistently work on the activities in Quadrant II, your income will inevitably increase in long run.
Give my revised Time Management Matrix a try. Plot this matrix into your MS Word and insert all your outstanding tasks accordingly. Once you plugin your tasks, it will be clear to you how you should spend your next few hours and next few days!