Search Engine Optimization Tips - ‘The Other Secret’
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If you are new to search engine optimization and wondering what is the secret in getting top ranks in the search engines, the secret is link building. That’s not what I’m going to talk about today because I have talked enough in other search engine optimization tips in this blog.
What I’m going to talk about today is the “other secret”.
You see, with some keyword research and link building effort, it is not hard to raise the ranks in the search engines. The challenge is how to stay there. With millions of new webpages being added each day, and more and more marketers becoming SEO savvy, your competitors will beat your ranking sooner than you think.
The solution? More backlinks!
The truth is, link building is a never-ending chore and if you want to keep your position, you literally have to keep building links to your website for as long as the website exists. That can be a daunting task and many people give up.
So how can you overcome this problem?
One way is to outsource. This means you pay other people to do the daunting job. View outsourcing as a form of leverage. The degree of leverage varies dramatically, from engaging someone to write or spin articles to engaging a professional to do the entire process of link building. Treat link building as a necessary expense, just like the need to employ a person to man a brick-and-mortar store, so that you can free yourself from doing other things, such as developing more websites or networking.
Another way is to encourage your visitors to link to you. This is only possible when you have a website that truly provides good values and good solutions to a problem, so good that people are willing to quote your website in forums or in their blogs. In fact, this is the true backlinks that Google wants.
Both ways should be used concurrently.
Your Blueprint To SEO Success
If you were to build a website with intention to use search engine as its main traffic source, here is the blueprint I would advise.
1) Build a site that provides true values. Forget about those made-for-adsense websites. Fill the site with good articles and good online applications that people can use. They will be the ‘link baits’ that your visitors will bite and voluntarily spread your website. A good affiliate program can expedite the spreading process tremendously. If not, you’ll need to be a bit more patient.
2) Build backlinks. Either do it yourself or get someone competent to do it for you. This step is necessary until your website is rooted in the search engine and when more people link to your website voluntarily.
3) Add more webpages to your website with the intention to target more keywords. Note that each webpage should target at most 2-3 keyword phrases, usually only 1 keyword phrase. This means the more webpages you have, the more keywords you can target and hence the more traffic you can potentially receive.
4) Rinse and repeat step 2 and 3, with the intention to create more link baits. Remember, a link bait can either be a content or an online application. As more visitors come to your website and find it useful, it is inevitable that some will spread your webpages to others and that’s when more backlinks will be established on autopilot. That’s what you want to achieve eventually.
Many marketers missed Step 4 and they work very hard to do Step 2 and 3. Start your website on the right track and your SEO journey will become easier and easier. If not, you will become exhausted eventually, regardless of how hard you work initially.
In my next post, I will show you an example of what I mean by link bait. Stay tuned.
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Search engine is a very good technique for the promotion of websites.It helps in getting traffic for websites through on page and off page work.
I agree that link building is a never ending chore and my goal is to get them on a daily basis, that way it is natural to the search engines. This is the correct way to do it, there are many websites that says you can get thousands in a day. This looks unnatural to the search engines and just might get someone in trouble instead of helping.
This is a great article and I recommend these tips for other readers.
Search engines like fresh contents ,when contents getting old its going down on search results ,contents must be update frequently
That’s true every time I update my website I go up!!!
Great tips and advice! I’m learning a lot daily and using most of my learning on my websites. Thank you for sharing worthwhile articles! I can’t wait to get more of your tips and pointers.
Rain
Thanks again for the great post. I’m using your ezarticlelink system and I’m loving it. It’s a great system that help me to generate links on auto-pilot.
This article come at the right time. I will use your advice on my new website.
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Thanks for sharing
SEO Blog Buzz
Tips which have mention in the blog are very use full thanks for providing the information.
Wonderful SEO optimization tips here.Content is king in SEO,so every time we need to post a fresh article to our visitors.
Top article sites like hub,squdioo,ezine,ehow help you to check your article quality.Nice share.
Great article on SEO. I have several websites for some time, and I wondered why they are not ranked to high. Now I understand the importance of building more quality back links to my sites.
i like it and i satisfied with ur article
Never really thought about link bait….
Its very true that link building is a never ending process. We need continuous flow of links to maintain our good position in SERPS or to get good position in Google. I will suggest webmasters to outsource its link building campaign so that they can drive their efforts on other important work.
A great guide to the SEO basics that, sadly, is lacking in the minds of so many webmasters…
Thanks for sharing this awesome tips . It’s true that many marketers didn’t tale time on number and sad to say , i am one of them . Good thing i read your post . Gotta pin your site for more posts .
Maintaining a great rank on search engine requires lots of attention and time that is why many site owners hires SEO to do the job. Link building is just another way to get traffics to your site .
Your website is very chatty. It will be useful for all of us. You have done a best work. I will come here again to examine new updates. Thanks for posting.
Google seems to put more weight on content. If you were still looking a place to get good quality content, here it is.
Free content for your blog
Start put more content to various blogging platform as part of your link building process.
Wish you success online
SEO Blog Buzz - Free membership for creating a well optimized WordPress blog you like.
I like looking through a post that can make people think. Also, thank you for allowing me to comment!
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