Advertise Here Free

Income Dollars
Guide to Earn Unlimited Payment into Your PayPal Account Instantly..!

Total Clicks: 41326
  Make Money Online Today

Total Clicks: 839

Is Your Website Optimized For Conversion?

There is a lot of talk about how difficult it is to get good quality traffic to your sites but few people talk about what to do with that traffic once it hits your landing page.

It seems crazy but it’s the truth, people have become so blinded by traffic that they forget to make sure their website is setup to convert. This means they spend a fortune in both time and money driving traffic to poorly optimized landing pages that never fulfill their earning potential.

Today’s post is a thought-provoking one. In this post, I’m going to throw you a few questions about your landing page. You may call it a checklist. I hope it can give you an insight into how well your landing page is optimized for conversion.

1) Is Your Landing Page ‘Scannable’?

Eye tracking studies have shown that there is a set way that the majority of people use to read webpages. Generally they start at the top left corner and slowly scan through the page picking out the key things that interest them.

This means using a combination of short paragraphs, bullet points, bolding, colors, etc to get attention to the things that need attention and to make it easy for people to read what you have to say. Just make sure you don’t overdo it as trying to make too much stand out will end up with none of it getting any attention.

2) How Soon Will Your Visitors Get The Answer Of ‘What’s In It For Me?’?

When someone lands on your website the first thing they will ask is ‘what’s in it for me?’ If you introduce yourself rather than addressing this right at the beginning, people will not read more than a few words before leaving your site.

So, always start off by telling the visitor what they have to gain if they continue reading and use lots of ‘you’ focused language throughout the page to relate everything to them individually.

3) How Fast Can You Make Your Visitors Trust You?

Once you’ve gained your visitors’ interests, the next immediate challenge is trust. The faster you can gain their trust, the higher the chance that they will read your entire landing page.

Many things can affect how fast you can build trust. They include the design of your website (does it look like a scam site or a trust-worthy site), the use of testimonials, the use of external recognitions such as awards, 3rd party site ranking etc, and having your own photo on the landing page.

4) Is Your Copywriting ‘Hypnotic’?

Copywriting is an important element in traffic conversion. You’ll be surprised that certain words can chase people away from your site while certain words can get people to take action. Also, you have to vary the usage of words so as to appeal to different modalities, namely kinesthetic, visual and auditory. For example, ‘imagine this…’, ‘can you see what I mean…’ and ‘listen to me…’ all have different impact on different modalities of people.

5) Do Your Visitors Know Exactly What They Are Expected To Do Next?

Many websites and landing pages fail simply because they do not tell the visitor what to do next. If your visitor reaches the end of the page and there is no link or instruction on what you want them to do next they will most likely leave your website.

If you want people to stay on your website then give them a link to another article that might interest them. The only time you may want them to leave is to take the desired action (e.g. visit the product you are promoting or opt-in to your list), but even in this case you still need a clear link that tells them what to do next!

Traffic conversion is an important skill that every internet marketer must master. I remembered when I first started, I spent more than $2000 on a course on traffic conversion. The good thing about traffic conversion courses is that you can apply the strategies immediately and you can see the benefit right away. I remembered applying just one strategy that turned one of my websites from 3 figures to 4 figures a month. Not a lot, but that’s just one strategy on one website!

If you would like to get a good course on traffic conversion, I suggest that you take a look at Conversion Rate Course by traffic conversion expert, Paul Bryant. It has everything you need to know, from sales funneling strategies to copywriting to real-life examples (which is lacking in many traffic conversion courses).

  • Digg
  • Facebook
  • Propeller
  • StumbleUpon
  • Technorati
  • TwitThis
  • Reddit

Check out these offers from our members:

  • Earn $200 to $500+ DAILY!
    Instant Payday Network - Earn a Realistic $200 to $500+ DAILY!

    Total Clicks: 42
  • List Building on STEROIDS
    Proven software generates 1000's of AUTOPILOT leads! Get It Now!

    Total Clicks: 869
  • Earn With 2014 Millionaire?

    Total Clicks: 11853
  • Click Clone Cash
    Email #6 - Newbie makes $19,421.92 in 24 hours (proof inside)

    Total Clicks: 10899
  • If you give up too easily
    You will never accomplish anything!

    Total Clicks: 15521
  • Advertise Here Free

    RSS feed | Trackback URI


    Comment by Niranjan Ranade
    2011-10-27 19:12:34

    Yes, very few folks are aware about importance of building a sales funnel and effective conversion techniques. Traffic + Conversion = Online income. Fully agree that marketers should build a good landing page and sales funnel that converts well, then they can spend time and effort to drive targeted traffic :)

    Comment by Joy
    2011-10-27 20:08:53

    Great post, as always. I know I have quite a way to go on this score, but I’m working on it :-)

    Comment by Patricia Cole
    2011-10-28 00:00:06

    I have always tried to set my webpages as though I were the shopper. I get traffic but no conversions. You show some very good ideas here that I will talk to my webmster about right away. Thank you!

    Comment by steve Anthony
    2011-10-28 04:52:36

    I get a lot of people signing up to my free stuff. I get about 1 out of every 5 visitors to sign up. But not many sales to the upgrade part yet. It’s still fairly new tho.

    Comment by Mike@Bulk Comments
    2011-10-28 21:44:49

    Another great set of tips, thanks!

    It’s so true. Just what is traffic without conversions? It’s really a meaningless metric. I come across tons of people spending lots of money on PPC and other traffic gen methods - and their landing pages are sucking their pockets dry because it converts poorly. Many amateurs just always think to use their Homepage as their landing page - and oftentimes this is a bad idea, because it is not focused on one simple action, but rather on several. It simply gives the visitor too many choices.

    But for a good converting landing page design (especially when using PPC) you must minimize your visitors’ choices and focus it only on the specific action(s) you want them to take - not later on - not later today - but right now!

    Comment by Chad Flick
    2011-10-29 00:42:48

    This is a big one! Landing pages are essential to have, whether you are promoting your own product, an affiliate product or your favorite program or whatever. If this is done properly as you’ve laid out here for us, it will make a huge difference in our promotional efforts.

    Comment by Eric
    2011-10-30 20:13:47

    Great post on SEO Conversion Topics.

    Comment by Dot Com Membership
    2011-11-09 21:07:36

    This is a great post. It pays to keep this in mind when building websites. I often try to incorporate these points when building websites for off-line clients. It is just as applicable.

    Comment by Terri Pattio
    2011-11-24 04:09:43

    This is a great post and I always strive to get to know my reader first, and letting them know how I can help them. As you brought out in the post this is very important to do. This is just one thing to do when optimizing your website.
    ~Mentor with a servant’s heart

    Comment by Henri
    2012-01-13 04:06:45

    Nice article. I always use website optimizer to optimize the conversion. Not the most complete tool, but it is sufficient and very effective!

    Comment by Samsung telefoon
    2012-02-08 19:34:35

    Probably one of the most diffecult to master when is comes to marketing..

    Comment by PES 2012 Patch
    2012-02-28 23:41:54

    i think, great post man. I always use website optimizer to optimize the conversion. Not the most complete tool, but it is sufficient and very effective!

    Comment by suvaance
    2012-10-22 21:50:42

    Conversion Rate Optimization (CRO) is quite important for any online business now, I’ve come across many sites which have nice traffics but the sales are very poor and the main reason for it is the points you mentioned above.

    Without proper optimization of your site(s) with the common features mentioned above, the sales can’t be improved. This looks very simple but implementation is quite difficult but can be very advantageous.

    2013-05-29 15:29:05

    we should try to be best in the world .It is not easy but not a impossible so do something different to get your goals. like sporty with full of confidence .

    Comment by Orval
    2013-06-08 04:53:53

    As I was reading about the part where you said,When someone lands on your website the first thing they will ask is ‘what’s in it for me? I knew then I was in trouble. I am glad you brought that out. I will be changing my site. Let people know that I am their to help them.

    Comment by Mobile Apps
    2013-08-17 13:53:32

    Really informative post. Great.
    Thanks for the blog article.Really looking forward to read more. Cool.

    Comment by chopped strand mat
    2013-08-24 16:17:30

    Wonderful blog! I certainly adore how it is straightforward on my eye balls as well as the particulars are properly written. I bookmarked your site!

    Comment by online clothes shop
    2013-08-31 21:17:35

    Penguin update causes a lot of damage on low quality sites .Thus , the rankings are rambled in just a blink .Some of the sites that on the first page ranked down due t its quality .

    Comment by garden wall decor
    2013-09-20 15:51:49

    I too think that more and more advance features available to our sites help in increasing its popularity. But I some cases I feel not completely satisfied about the unnecessary modification of various blogs without proper specifications and applications.

    Comment by UchRd
    2013-12-04 01:06:00

    Some excellent tips. For me I think copywriting is the biggest issue. Though I think I’m able to put words together well enough, I don’t think I could say that they are truly hypnotic.

    2014-01-24 23:40:39

    You may call it a checklist. I hope it can give you an insight into how well your landing page is optimized for conversion.

    Comment by essayontime fraud
    2014-01-25 01:35:27

    Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web.

    2014-01-29 10:49:43

    This is really interesting, You are a very skilled blogger.
    I have joined your feed and look forward to seeking more of yohr magnificent post.

    Also, I have shared your web site in my social networks!

    2014-03-14 17:30:32

    Currently it looks like Wordpress is the best blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

    My webpage :: slot machines play free

    2014-06-03 19:58:55

    Their make an effort ought to be seen as an straightforwardness associated with terminology and wording, quality associated with idea as well as the security associated with manifestation.

    Comment by Gorilla Tracking
    2014-07-10 17:25:18

    My partner and i beast in order to busybody this terrorize is usually fabulous, magnificent composed pers minimize with regards to wholeness important infos. I would corresponding to ascertain in addition notifys blossom this.

    Comment by book a taxi online
    2014-08-08 17:34:42

    Numerous fads can profess how quick you can construct stock. They embody the fashion of your website (does it watch same a scam point or a belief-deserving spot), the habit of honors, the duty of outer identifications such as confers, 3rd tea spot ranking etc, furthermore having your hold photo on the landing servant.

    2014-08-12 16:05:28

    I’ve got learned many superb things here. Undoubtedly worthy of book-marking intended for later revisiting. When i ask yourself the amount hard work a person set to make such great helpful web site.

    Comment by quilling designs
    2014-08-12 19:30:35

    That’s your own major stop by aimed at your site. That you are delivering superb content articles. I am only sensation tons looking at exclusively for a fresh longtime, We’ve got silent and invisible your internet site. Strategy may very well be too superb.

    2014-08-13 16:22:32

    Helpful information.. i must say i reputation in your site, thanks!

    Comment by islamic store
    2014-08-15 18:19:43

    I merely currently enjoy ones incorporated wash different sub-market. Kinds tile could be marazzi corporation in the home depot that features a good ole’ pebble tension stripe utilized throughout the mineral water and as well cleaning soap different sub-market, wash wall membrane structure platform, and as well self-importance back splash.

    Comment by photography tuition
    2014-08-20 17:27:10

    Significant write-up. Ideal would like made for choosing a very long time to generate these kind of facts along with that powerful!

    2014-08-20 18:14:59

    As i savored examining variants personal post as well as the seen which often turning out to be useful as well as the simple. With thanks made for quite possibly not necessarily rambling within as well as the within to finish variants web site.

    2014-08-20 18:57:55

    This type of site is actually very very beneficial facts in order to my personal appraisal along with tips.

    Name (required)
    E-mail (required - never shown publicly)

    Your Comment (smaller size | larger size)
    You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> in your comment.