I’ve been thinking of what to write in our blog to welcome 2011. Finally I decided to talk about some of the internet marketing mistakes that I’ve made in the past, not last year, but since I started venturing out online.
I hope my experience can help you avoid some pitfalls and hence smoothen your online journey in 2011.
Without further ado, here are the internet marketing mistakes I’ve made.
Mistake #1. Not believing that internet marketing is for me
This has to be the TOP mistake that I’ve made.
Back in early 2000, I was already learning about internet marketing and trying a few things without any success. My mentality was “let’s see if I can make some money online”.
I was never serious about internet marketing because I had so many other options of making money at that time.
After a few years, I failed in ALL my brick-and-mortar businesses and I was $50k in debt with the bank. At that time, online business was my last chance, as the initial investment was minimal. It was a case where I either made it online or I would have to shelve my dream and get a job.
Now it seems to be a blessing that I failed in all my offline businesses.
Mistake #2. Lacking marketing plans
Whenever I have a good idea, I’ll act on it. But there were not one, but two occasions where I spent months preparing and building a new website and when everything was ready, I realized that I had no idea how to market that website!
Of course, those websites are now sitting there collecting virtual dust, while serving as a reminder for me that I must have a foolproof marketing strategy for a new website even before I register the domain name!
Mistake #3. Hoping that there is a holy grail
There was one time when I bought a 100,000 email list from a renowned internet marketing guru, naively thinking that even if just 1% buy from me, I will be rich!
I prepared a good opt-in offer, since I knew I needed to convert it from a cold list to a warm list, and I also prepared a series of autoresponder to convert the opt-ins to buyers. Everything seemed ready, but when I massed mail to the list, I hardly got any click through, not to mention opt-in or sales.
I knew that things can’t be that simple. But sometimes you just want to prove yourself right and give up that hope!
Mistake #4. Being a cheapskate
When I first started online, I was really behaving like a cheapskate. I signed up lots of newsletters and spent time reading all the free articles I could find.
But when I started to make some money and gathered enough courage to invest in ebooks and video courses, that was when my internet marketing skills really took off.
Mistake #5. Using encrypted script
If you want to run a dynamic website such as a membership site, a forum or perhaps your own traffic exchange site, you’ll need to use a server-side script.
A big mistake that I made when I ran my first dynamic site is I bought an encrypted script, which means I can’t modify or even see the script as the developer is trying to protect its copyright.
It is very bad because whenever I experience a bug, I need to feedback to the developer and worse still, if I don’t like any function or want to add any new feature, there is nothing I can do. I even offered to buy the source-code from the developer, but was turned down.
One person’s mistake is another’s lesson. I hope you’ll find these lessons useful.
Though I’ve made some mistakes, I have also done something right during my early days. In my next post, I’ll write about things that I did right when I first started online. Stay tuned!