Important Change In LeadsLeap Ad Format

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I’m sure you have noticed that the online advertising landscape has changed. In the past, Google’s contextual advertising was touted to be The Way to advertise.

But now, not quite so.

Companies like Outbrain and Taboola have come out with a new ad format that combines image and text ad. The industry calls it Native Advertising.

Here is a comparison between Contextual Advertising and Native Advertising.

As you can see, a contextual ad is just text. A Native ad includes image and text.

It has the best of both worlds!

The image will quickly capture readers’ attention while the ad text provides more info about what the ad is about and gives the final push to click.

The good news is, LeadsLeap is moving into the Native Advertising format.

I’ll show you the actual format in about 2 weeks time.

From now till 2 weeks later, there will be a transition period because we have to make sure that all the ads are ready for the change.

If you login to your member’s area now, you will notice a few setup pages have been changed.

Below are some important changes:

1) Image is now compulsory for ads

From now on, Credit and Pro Ads must be set up with an image.

Not just any image or your avatar, but an image that is relevant to your ad, and preferably one that can arouse people’s curiosity to click!

It can be an earning screenshot, a proof of what you promote works, or perhaps a photo of yours showing how you work from home, provided it is relevant.

2) Profile image will be limited to just one

Previously, we allow members to add several profile images and optionally use those images for their ads as well as profile photo.

But since the image requirement for the new ad format is different, there is no longer a need to have so many profile images.

If you go to your profile setup page now, you will see only 1 image left, which is your profile photo . Other images are not available any more.

(We still keep those images for a limited time. If you need those images for any reason, please contact our support immediately. Otherwise, they will be removed from the system after 60 days.)

3) Downline message image will be your profile photo automatically

Well, the title says it all… Downline message image will be your profile photo automatically.

Have you set a separate image for your downline message, it will be switched to your profile photo.

Basically we have separated profile image from ad image. They are no longer interchangeable under the new system.

Your profile image, the one that you set up in your profile page, will be shown in your Profile Summary, Downline Message and Social Review. Ads will have their own image.

4) A new image uploader

We have replaced the old image uploader with a new one.

The new uploader has the following benefits:

  • It is mobile friendly.
    Yes, you can upload image from your mobile devices now, a feature several members have been asking.
  • It supports copy and paste.
    You can upload a screenshot by simply copy and paste!

Take a look at the animated demo below to see its copy and paste function.

(This demo repeats automatically.)

The copy and paste function will be handy when you set up an ad. You can simply take a screenshot and use it as the ad image.

What You Need To Do Now

As soon as possible, please go to your Credit Ads and Pro Ads setup page, and add an image for your ad.

You may also want to adjust your ad text to make it relevant to the image. Our reviewer has been instructed to reject ads with irrelevant image.

Also, we’ve made some changes to the ad type. If you are advertising a blog, you may want to select the ‘blog’ ad type.

For Pro Members, if you happen to see that an image has been added for your ad, that’s because we have added it for you. (We’ll do it over the next 2 weeks.) But it may not be something that you like. Just replace it.

The new native ad format will be implemented 2-3 weeks later, when all the active ads have their images added.

Till then, we need your cooperation to update your ads. We will also work hard at our end to ensure that the transition is smooth.

I would like to take this opportunity to apologize to those who have set up several profile images for the ads. I’m sorry that you have to do it again. But please, do not use the same profile image for your ads now. With a bigger ad image, your image can be more interesting and telling!

That’s all for now.

Today marks the start of a series of system updates. In the next few weeks, you will see more and more improvements happening. Stay tuned…

Share your thoughts

  1. Nequan Jordan

    This is a great idea. It will be interesting to see how the whole layout will change to support these ads. Thanks for continuing to keep the site active and relevant in the industry.

    Keep up the good work.

    Nequan

    Reply
  2. Lennie Conger

    Great addition to the site thanks for always making things better here at Leads Leap. Looking forward to what comes next. Have a GREAT day.

    Reply
    1. Kenneth (Admin) Post author

      You’ve just pointed out an important point, ‘Brand’. It’s an excellent way to build your own brand since the ad with the image will be shown across all major Traffic Exchanges via our tracker.

      Reply
  3. Christos Apostolides

    Thank you, Kenneth, for not resting on your laurels!
    As for the new format, let’s just say that I am curious as to how it will look on our
    sites, and how easy it will be for newbies to use the in-house ads and the compulsory images.
    I do use traffic exchanges a lot and I see every day the difficulties that newcomers
    face, even with things that seem so simple to the more seasoned marketers.

    Reply
    1. Kenneth (Admin) Post author

      You are right. It’s always hard to strike a balance between features and simplifications. Regarding the compulsory image, we have made is very easy by having the copy and paste feature. Anyone who uses it should have no problem adding a decent and interesting image. If you have any idea on how we can make things even easier, do let us know.

      Reply
      1. Christos Apostolides

        Kenneth, what about the feature that you were using for the reviews? The system was adding the graphics. (Unless of course that it was done manually by your people, which in that case it will be unpractical.) It could be offered as an option for those who will not bother to add their own images. Something like…” Use a photo from Leadsleap library”

        Reply
        1. Kenneth (Admin) Post author

          To your surprise, we use the ‘unpractical’ way to add thumbnail to our social reviews. Automated screenshot has several limitations and may churn out undesired screenshots. Instead of having to decide and sort out useless screenshots, we decided to simply use a similar copy and paste method that allows us to simply use any screenshot we like as the thumbnail. We only have to do it once for each domain at the time when we approve the review, hence it’s not that time wasting.

          Reply

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