How To Write Good Blog Post Titles – With Example

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In this article, I’ll share with you how to write good blog post titles, with step by step example showing you how I would do it.

First, let me explain what is a good blog post title.

An effective blog post title is one that serves two purposes.

1) It helps to get the article ranked well in the search engines.

2) It encourages someone to click and read.

The reason for these two purposes are obvious. First, your article must be able to rank well in keywords that people search for and when these people see your title, it must capture their attention so that they will click and read your article. If your blog post title can fulfill these two purposes, it is a good title.

Writing great blog post titles is quite simple. In this article, I am going to show you step by step example of how I would do it.

1) Decide what you want to write

For example, today I initially wanted to write an article about ‘how to write a blog post title that can bring you traffic’. My purpose of the article is to highlight to you that you should do some keyword research before writing a blog post title.

As you can see, my final article is not titled that way. That’s because of Step 2. Read on…

2) Do some keyword research

Keyword research doesn’t have to be intensive. It just take me less than 5 minutes.

Once I decided on the topic to write, I went to Google and searched ‘blog post title’ and google’s auto-suggested the following phrases

blog post title generator
blog post title seo
blog post title examples

So people are actually looking for blog post title examples. Point taken.

Next I searched for ‘how to write blog post titles’ and google’s auto-suggested the following variations

how to write blog post titles
how to write good blog post titles
how to write great blog post titles
how to write an effective blog post title

Since ‘how to write good blog post titles’ is the second option, it means there are more people searching for ‘good’ rather than ‘great’ and ‘an effective’.

3) Put yourself in the user’s shoe

Now, ask yourself, if you were to search for ‘how to write blog article titles’, what kind of title will you click?

The answer to this question may vary. In my case, remember that in my previous keyword research, I noticed that people are actually searching for ‘blog article title examples’? That gave me an idea. Whoever looking to learn about blog title will be interested to see a few examples. In fact, people like to see examples. It’s human nature.

Now my article title becomes obvious. I am going to name it ‘How to write good blog post titles – with example’.

From SEO point of view, this article can be ranked for

how to write blog post titles
how to write good blog post titles
blog post titles examples

That’s not all. I’m going to use the word ‘great’ and ‘an effective’ in the article, so that the article can be ranked for ‘how to write great blog post titles’ and ‘how to write an effective blog post title’, if the competition for these phrases isn’t keen.

From human point of view, the title is what they search for, plus it offers step by step example of how I would do it. This makes the article different from other articles that simply titled ‘how to write good blog post title’.

There you have it. Once you get the title right, your job is simply to write a good and useful article that meet the user’s expectation.

Share your thoughts

  1. Paloe Diet

    Good points Kenneth – all too often people try to think too much of SEO Factors instead of realising that if you just provide good quality content and give the reader

    a) what they are searching for

    and

    b)What Google will also see as quality content as opposed to rehashed spun content for the sake of a (spammy) backlink

    this is one of the many reason why i stay subscribed to your posts Kenneth you always give very good quality tips!!

    Reply
  2. Charles Kaluwasha

    Hi Kenneth,

    This is what I have been looking for, examples of how to make readers click my article title. Honestly, I just write without searching on Google as you do. If you look at my blog, the titles are not all that great blog titles!
    If you look on all the titles, it is shocking! You would even think,’Is this a really blogger?

    Thank you for the free blog writing training!

    Reply
  3. Best Thesis Writing Services

    These tips are really useful for writing a good post title. Basically title is your key to success of that post, if written well, it will attract visitors and if it is not well directed then you may loose certain layer of potential visitors. I am really glad to find such a useful article. Thanks

    Reply
  4. ba dissertation

    Keyword research is helpful to write an attractive blog post title. A good post title will be helpful for your post to get ranked higher in search engines and more user will check this out. Writing from user perspective will be helpful for author to know which part will attract more visitors. Thanks

    Reply
  5. Joseph Patrick

    One of the majority significant effects to some blog post is its title. It’s the first thought your writing will create on everybody on Twitter, Facebook, or any information site anywhere your connection might be public….

    Reply
  6. Yogesh Shinde

    “Put yourself in the user’s shoe” is most important as user engagement is vital part of our blog and that’s what we all want at the end of the day. Right?

    Reply
  7. Mike

    Thanks for this. I’ve been outsourcing my writing, but haven’t been that thrilled with their output. I’m looking to add some writing to my to do list and this will help.

    Reply
  8. Aceh Pungo

    Keyword research is helpful to write an attractive blog post title. A good post title will be helpful for your post to get ranked higher in search engines and more user will check this out. Writing from user perspective will be helpful for author to know which part will attract more visitors. Thanks

    Reply
  9. do my homework

    Keyword research is helpful to write an attractive blog post title. A good post title will be helpful for your post to get ranked higher in search engines and more user will check this out. Writing from user perspective will be helpful for author to know which part will attract more visitors. These tips are really useful for writing a good post title. Basically title is your key to success of that post, if written well, it will attract visitors and if it is not well directed then you may loose certain layer of potential visitors. I am really glad to find such a useful article.

    Reply
  10. Roy Stubbs

    For example, today I initially wanted to write an article about ‘how to write a blog post title that can bring you traffic’. That I should do some keyword research before writing a blog post title. I agree with that statement, I have been trying to do word research still having some problems.

    Reply

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