Hi Kenneth,

Good advise, it used to be like me when I first time knowing online business, but after all failed I tried to one by one idea. first time I go to http://www.google.com/trends/hottrends and then select niche topics that I know. And then create blogspot.com first before I buy a domain. That’s it.

Thanks.

Great comments Ken and spot on.

One point I might add:

You can sell related items on your site. Like on mine, I have a free report on how to build your list, a link to my Amazon store using keyword “autoresponder” and a link to a Commission Junction product for email services.

Once people come to your site for a specific purpose, it does not hurt to have related offers for them mixed in with your main niche.

Excellent advice, Kenneth. Too look at it another way, Ken (with the big store) is in a prime position to promote multiple niches since he sells so many different products.

It would be exhausting to promote everything, so the better strategy would be to pick a few things that already sell well and promote them initially, and then (as Fred suggests) cross-promote once you have the customer inside your store.

Be sure to set up some viral, self-replicating ads. This is proper leveraging because it requires no additional work on your part.

SolarGoddess

Great post by Guru Kenneth. Diversifying is good only when we have something worth. Focus, Succeed and then Diversify. Yes, that’s they key I suppose. Many newbies (including me) make mistake of having multiple autoresponder and hosting accounts and finally making a loss monthly Most of them realize the mistake sooner / later that rolling the snowball of profits is most important. Business needs sales and cash-flow first. Fine tuning can be done later. So it’s good / inevitable for us to focus on 1 host + 1 autoresponder + 1 niche idea etc first and we can ofcourse grow the business later once we are in profit

Agree with you Kenneth.
It’s better to start small so you can focus on one particular niche and channel all your energy on building up the business. The motto should and always be “start small but think big”.

Great article as usual. My new web site http://testgearstore.com has seen an ever increasing amount of traffic, but sales have practically dried up. I have been blaming it on the economy.

Wow I hope that more than Ken will take this information and learn from it. I set up a store front myself when I first started online in 2001 thinking, “Ok bring me the money” because I didn’t have an idea at all that there is just way more to it than just putting up a store. I really like the sharp knife analogy. It also helps to get the learned knowledge first then we can mature with our business. Oh I knew then the things I’m still learning now!

Focus and then diversify. Simple and wise advise. You’re all right Ken. One of the main problems for the internet marketers wannabe, like me, is the lack of focus. So many programs to join and impossible to promote them adequately. Same thing with a store-front. Put it into practice it’s what we got to do.

Jesus Moreno

Hi Kenneth

From your idea of starting small and

I have decided to choose a niche with many sub-niches. This way I can start my web site promoting just one sub-niche and then increase my product list one sub-niche at a time. Eventually my site will have many products but they will all be connected. My target audience are people interested in Alternative Medicine. I do not know if this will work but it is what I have decided to do. It is a slow process. My main method of getting traffic is to get as many back-links as possible.

Focusing on one area of interest on one page is the way to start.

Are you saying that Shopping and Auction sites are also the way to start?

Totally agreed.
As the saying goes: “Learn to crawl before one learns to walk”