Do you have a huge online business but have no idea how to make your BIG online business idea work? This is the problem that one of our members, Ken, is facing.
Here’s the gist of his long question to me:
“I always felt it was best to market a store-front (that has within it all the “items” I want to sell/offer/promote) versus trying to (futilely) promote a multitude of sites individually. That’s a noble idea, perhaps. How do I make it work?” Ken
I shook my head when I read Ken’s problem.
If you try to create a website that sells everything, as what Ken is doing, you are not likely to succeed. (Ken, I hope you’re reading this.)
No, it’s not another “niche marketing” theory, where you are told to create tons of sites for different niche. Niche marketing works and it’s what I’m doing. But our discussion today is how to make your BIG online business work.
The problem with BIG online business idea is that it’s too big for a new website that has no traffic and no content.
It’s like trying to build a mega shopping mall with only 2-3 tenants selling things.
The best way to show you how to make your big online business idea work is to share with you a couple of case studies.
I’m sure you’ve heard of Amazon.com. It sells many things from laptops to shoes. But when Amazon first started, it simply focused on selling one thing: Books!
There is nothing wrong with having a vision that one day your website will sell everything. But when you first started, you must focus on one niche and that niche is your knife!
Let me repeat. Your first niche to building a BIG website is your knife. It needs to be sharp enough for you to cut through a cake and get your first pie from the market.
I hope you get the analogy.
When your traffic grows, you can then diversity into other things.
Let’s look at another example, Ebay.com.
When Ebay first started, it focused a lot on auctioning collectibles. Why? Because at that time, people were not used to buying and selling anything online. But there was a growing trend that people were trading collectibles online.
Ebay was smart enough to capture this trend and grew its popularity and member base from there.
Focus and then diversify. That’s the simple strategy to make your big online business idea work.