“How to build a list of people, if I do not have the funds to do this? I have tried some free advertising companies but nothing yet.” – Jay Rossi
If you are in the same situation as Jay, I hope this article can help you.
First thing first, stop dreaming!
Many marketers promote internet marketing as a lazy way to make money. To a certain extent, it is. But if you talk about list building, it’s definitely not a lazy way to make money.
If you think all you need is an opt-in form and people will flood into your list, you’ll be wondering why your list building effort is in vain.
First of all, you got to ask yourself the following questions:
- Is your sales letter powerful enough to get people’s attention?
- Is your offer appealing enough such that people bother to opt-in to get it?
- Is your sales letter convincing enough to get people to take immediate action?
If your answer is ‘no’ to any of the 3 questions, you should first brush up your copywriting and marketing skills, before even talking about where to get the traffic.
I hope I’m clear on this point.
Why free advertising doesn’t work?
I probably say this hundreds of times. The key in advertising is finding targeted traffic. So long as the traffic is targeted, it doesn’t matter whether the advertising is free or paid.
So instead of questioning yourself whether free advertising works, you should ask yourself whether the advertising traffic is targeted to your niche. If it is, the problem is not with the advertising media but with your skills in converting the traffic into your list.
So, how to build a list, if you do not have the funds to do it?
Well, there are many ways to build a list without having to spend a dime in advertising.
These ways include exchanging traffic with other marketers (provided that you have an initial list), building a list through your blog (provided that your blog is getting free traffic from the search engine), starting your own affiliate program (provided that you have access to a list of affiliates), as well as other standard free traffic strategies such as forum marketing, article marketing, traffic exchange networks, list building networks and social networking.
But instead of limiting your option to free traffic strategies, why not think of how you can earn back your advertising cost?
My preferred way, of course, is to use the MYOB list builder script that I’ve developed for my own use and given free to our LeadsLeap members. If you do not know what this script can do for you, you better check it out. At least you know what are the options available to you.
Don’t keep thinking of how to build a list for free or how you can get free traffic. Instead, think of how to design a good sales letter and a good marketing system, so that you can profit from your advertising effort. This was what I did when I first started marketing online without any resources (read the full story at My Best Kept Secrets To Increase Web Site Traffic From Scratch).