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  Mastering Money Craft
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Internet Marketing Newbie - Step By Step Guide

“I am an internet marketing newbie. All I am asking you to do for me is to introduce me to the internet marketing from scratch, that is leading me step by step to the internet marketing system. Presently, I have no website, no list and no business yet.” - Akinbiyi Yinka Akinrinola

Many internet marketing newbies have been asking me similar questions and I usually do not bother reply.

Why?

Because the question is too general. Also, I got a feeling that anyone asking such a question is usually not serious in internet marketing.

But today, for the first time (and also the last time), I’m going to answer this question and post it up on our blog, so that I can direct whoever asking such a question back to our blog.

For all the internet marketing newbies out there, there are only 4 steps to making money from internet marketing from scratch.

Step 1 - Make a decision

Step 1 is to make a firm decision that you are going to make it in internet marketing, no but, no however, no unless, no excuse!

If step 1 is not accomplished, there is no need to proceed to the other steps. Quit now and go back to your comfort zone. Internet marketing is not for you. Nothing is, until you make a decision.

Let me tell you something I’ve never told anyone.

I started to explore internet marketing back in 1999, made my first $100 some time in 2004, made my first $1000 in 2006 and made my first $10k in the same year.

What happened in 2006? Did I stumbled upon a secret formula? Not at all.

What happened was that my offline business failed in 2005. I was $50k in debt and I desperately NEED to find an alternative to make money, so as to pay back my loan and keep my company alive.

For the years before 2006, I had been exploring internet marketing, but I was doubtful whether internet marketing was for me. Moreover, I had many other opportunities available and frankly, internet marketing was the last option in my list.

By 2006, I’d tried 3 different offline businesses, failed at each one of them, and owed $50k to the bank. With little cash on hand, I ran out of all my offline options.

I was in a situation where I either make it in internet marketing or quit my entrepreneur dream and look for a job.

Not to give up my last option, I turned to internet marketing, with no other backup plan!

Here’s a little secret about the universe:

“Once you make a decision, the universe conspires to make it happen.” — Ralph Waldo Emerson

Opportunities will be open to you. Ideas will come to you. Your saviour will appear.

So, before everything else, make your decision first.

Step 2 - Stop looking for shortcuts

Forget about shortcuts or quick cash. There is no shortcut. What does exist is leverage.

To make money fast, you need to leverage. You leverage on advertising to bring you more traffic in a shorter time. You leverage on freelancers to save your time and provide skills that will otherwise take you time to learn.

Other than leverage, there is no shortcut. You have to take the down-to-earth ‘boring’ steps of building websites, promoting them and doing all the maintenance work.

I’m not saying internet marketing is tough. It is tough initially because you’re still learning. Just like the first time you ride a bicycle. It was tough isn’t it? But once you get used to it, it’s as easy as ABC.

Step 3 - Decide on a business model

There are too many ways to make money online. You can make money from Adsense, PPC ads, Affiliate Marketing, Ebay, MLM etc.

So your 3rd crucial step is to decide on the business model that you want to adopt.

If you want to make money fast, one way is to become an instant guru!

I’ve seen many newbies who position themselves as a guru and start teaching people how to make money online. It works! Many of them who ‘dare’ to pretend to be a guru eventually becomes a real guru.

As a guru, you need to have your own website, your own product and your own affiliate program. That’s why I invested money to create the free M.Y.O.B List Builder Script for our members. Make this script work for you and you’ll become an instant guru overnight.

Read these two articles if you haven’t done so. They will shed some light for you.

What Are The Steps In Creating An Online Business

How To Drive Traffic To Your Website

Step 4 - Keep learning and keep working

Remember, there is no shortcut. You got to work hard and you got to learn fast while you work.

In offline businesses, you can hardly learn because very few people are willing to teach you.

The good thing about online business or internet marketing is that many people are willing to teach you, for free or for a very small fee. As long as you have your own business set up and are willing to learn the ropes, you will eventually grow and become another guru.

Lastly, after today, don’t ever call yourself an internet marketing newbie again. The faster you believe you are the guru, the faster you can succeed online.

Internet Marketing Guru - Who Should You Follow?

I’m quite sure that you have constantly been bombarded with offers from different internet marketing gurus asking you to buy their products or other guru’s products.

The problem is, every product looks good. Even if you have money to buy all of them, you wouldn’t have the time to study them!

The secret, my friend, is to be selective in which guru you listen to.

Let me share with you a little experience of mine:

Some time ago, someone called me on my mobile phone asking if I was interested in making an extra $50,000 in the next three months.

Well, I bothered to answer that call because she was calling from an internet marketing guru’s office. I know that guru and I’ve purchased some high ticket items from him. That’s probably the reason why they have my number in the first place.

So I told her, “Yes, I’m interested.”

She went on to sell me a coaching program from another guru, whom I have not heard before, in a tactful and professional way and frankly, I was impressed.

Before deciding on whether to buy the coaching program, the first thing I did was to Google for the name of this guru and find out how he makes money.

Based on my research, this guru is a national speaker in the self-help industry. He has written many books and been featured in the national TVs. (I don’t know him because I live in Singapore, not US.)

If you remove all the bells and whistles, this guru basically makes money conducting seminars and coaching programs teaching people how to be successful.

I have no intention to become a speaker, nor am I interested to start any coaching program. So whatever experience that this guru is irrelevant to me.

What I’m try to tell you is don’t blindly listen to a guru simply because he is famous. Look behind the scene and find out what he does for living.

If what the guru does is what you envision to do, by all means, listen to everything he says. Or else, that guru is NOT your guru.

Get what I mean?

Let me give you another example.

A few years ago, I got into a membership coaching program by another internet marketing guru, Mark Ling. I invested in his program because he makes millions from Adsense and Clickbank by building little content websites in all kinds of niches that he knows nothing about.

That was what I envisioned myself to be doing and therefore, I got into his program and learnt everything he taught.

Speaking of him, the same membership that I was subscribed to is now free. I highly recommend you to get into the membership because there are tons of videos and tutorials that I used to pay to view.

Click here to get instant access to the free videos and tutorials that I paid to view.

That’s all for today. Remember, the next time you see an offer from another internet marketing guru, ask yourself, is the way that guy makes money the way you want to make money? If the answer is ‘no’, don’t waste your time on that offer.

How To Love What You Do In Internet Marketing

When I quitted my job (with no backup income and only a strong desire to succeed), I told myself that I’m going to build a passive income system that will make money on autopilot. By then, I will travel around the world, and sit in my office and shake legs (meaning: doing nothing).

Is that your dream too?

Well, here’s what is happening……

Yes, I now travel to different countries anytime I like. But I have to carry my laptop wherever I go. When I book hotel, I have to make sure that it comes with high speed internet access.

And yes, I really sit in my office and shake leg (as a habit). But my hands are always on the keyboard and my eyes are glued to the computer screen.

So what happen to my dream?

What happen is I’ve fallen in love with my work. (My wife hates me saying this!)

Sometimes I ask myself, what would I do if I retire. Guess what my answer is? I will still be doing the same thing as what I’m doing now!!!

Will you say you are going to ‘retire’ from your hobby? You won’t, right?

You may be wondering what is it that I’m doing everyday that makes my work so interesting.

Let me tell you the truth……

I’m doing all the boring things that you probably have been dragging yourself to do; things like writing articles, posting ads, replying emails, creating websites and managing freelancers.

I bet this is not the first time you heard people saying that to succeed, you must love what you do. But I bet no one has told you my version:

“To succeed, you must love the boring things that you do.”

Most people can’t succeed online because they’ve been painted with the fantasy of easy money, but when they get down to the actual work, they find it boring and quit. Those who eventually make it are those who love doing the boring stuff.

Don’t ask me how I fell in love with the boring things. It’s like falling in love with your wife (or husband). There is no reason!

So, how do you fall in love with the boring things in internet marketing?

Like I said earlier, I don’t know how. To me, it’s like falling in love with your soul mate. Is it fated? I don’t know.

But what I can tell you is that when I first started, I was motivated by money.

As I went through the process, I slowly get used to it and now it has become part of my life.

Come to think about it, that’s how two person fell in love with each other, isn’t it? You may fall in love with someone for some initial reasons, but when you’re truly in love, what you really love is the feeling of being together.

So the moral behind this is, if you want to fall in love with the boring things that you do, keep working until you get used to it.

The Truth About Creating A Passive Income Online

Creating a passive income online is something that you probably have heard of. Many business opportunities use the idea of “creating a passive income online” to sell you their systems. It works because I’m using this trick too. But does passive income really exists?

In this article, my goal is to share with you some essential truth about creating a passive income online. I know most of you are more keen to learn how to create a passive income online. I’ll talk about it in future. But before I do that, it is important for me to cover some grounds and get your mindset right.

Passive Income Doesn’t Exist!

First of all, I need to get this straight - passive income doesn’t exists, at least not according to what most newbies define as passive income.

Most people define passive income as “making money without having to do anything”. If you are one of them, you will be very disappointed when you realize that this is not true.

Do you realize that whenever you get into an opportunity that ‘claims’ to give you a passive income, you end up being overwhelmed with lots of sh*t and often have to work like a dog? That’s when most people give up.

Truth is, there is no such thing as making money without having to do anything. If such opportunity exists, it’s most likely a scam (unless you’re talking about putting your money in the fixed deposit).

So what is a passive income then?

Here is my definition of a passive income - “A passive income is an income system that does not trade time for money.”

If you go with my definition, you are less likely to be disappointed and more likely to succeed because you’re prepared to work hard to create such a system.

Once you get the definition right, all you have to do is spend most of your time creating different streams of passive income and spend less time making money.

“Huh, what are you talking about, Kenneth?”

If you understand what I am talking about, good for you. If you don’t, let me explain.

Most people spend time to make money. One obvious example is working for a monthly salary. Some other less obvious examples include the following activities:

- Staring at the computer screen to trade the stock market or forex.

- Selling products in Ebay (unless you have plans to turn it into a system).

- Posting ads to sell Clickbank products (unless you have plans to turn it into a system).

- Providing freelance services such as graphic design, article writing etc (I hope my freelancers are not reading this!)

If you are pressured for money, yes, go find a job and do some part-time freelance jobs. But if you want to be rich, spend most of your time creating different streams of passive income.

You need to understand that making money and creating a passive income are two different things.

Creating a passive income may not make you money, although the ultimate goal is to make lots of money passively. When creating a passive income, you are creating a system that does not trade time for money and in the process of creating this system, you may spend more than you earn.

Many people can’t get pass the idea of losing money before making money. That’s why most people fail to create their first passive income online. On the contrary, those who are ‘lucky’ enough to create their first stream of passive income online will continue to create the second stream and third stream because they’re used to the idea of losing some money before getting it all back, multiplied. Another reason is because with their first passive income established, their risk appetite is higher and they are more willing to lose. The last reason is because they are more experienced now.

If you’ve just started out, go find a job to make money. But don’t spent too much time on it. Take 3-5% of your monthly income and most of your spare time to create a passive income online. Online opportunities cost much lesser than offline opportunities and 3-5% should be enough for you to learn the ropes. How soon you’ll see your first passive income established depends on how fast you learn and how hard you work.

Get your definition of passive income right and spend most of your time creating a passive income online. Once you’ve created your first passive income, go on to create the second, the third and more streams of passive income. This is possible since you don’t trade time for money with these systems. This is the sure way to make a fortune rather than just making a living.

#1 Reason Why Most People Fail To Make Money Online

Do you know what’s the #1 reason why most people fail to make money online?

The #1 reason is indecision!

They can’t decide if internet marketing is for them. They are getting mixed messages from everywhere, messages like:

“You can make a million trading the stock market.”

“You can achieve financial freedom with MLM.”

“No, I think I should be a REAL brick and mortar businessman. Internet marketing is not a career!”

One of the secrets of success is that when you make a decision, everything else will fall into places. It’s one of the secrets of the universe, as important as the law of attraction.

The tough part is to make a decision.

If you haven’t made up your mind that you’re going to create a full time income from internet marketing, I hope this article can help you to make a decision today.

Ok, let’s compare Internet Marketing with Stock Trading, MLM and a Brick And Mortar Business.

I’ve been through all the 3 other options and I believe I’m qualified to share with you my experience.

Internet Marketing vs. Stock Trading

I see stock trading as a form of wealth management. You should learn how to park your extra money in the stock market to get better ROI (return on investment) than putting money in fixed deposit.

But trading the stock market full time is a bad idea, unless you package it into a business, especially an online business. If so, you’re back to the idea of internet marketing.

The truth is most stock trading experts make money teaching people how to trade stocks! They create courses, software and books to teach people and make huge profit from there.

In stock trading, there is no sure-win. If you get a return of 50% consistently, you are considered an expert.

But do you know that you can get 1000% ROI in internet marketing? For example, I can invest $200 to get freelancers to rewrite articles, create a website and build links. In the years to come, this website will easily earn me more than $2000. That’s a return of more than 1000%!!!

My risk? The worse case is I break even. These days, I hardly have a website that lose money. It’s just a matter of time before I break even.

My advice is, trade stock if you are interested, but spend more time building your online empire because you can get better ROI at lower risk.

Internet Marketing vs. MLM

The dream of MLM (Multi-level marketing or network marketing) is that you can achieve time and financial freedom. This is the idea that most MLMers will try to sell you.

To me, the true value in MLM is mindset training. Success is all about mindset. Good MLM companies have good training that can instill the millionaire’s mindset into you. This is something internet marketing can hardly achieve.

Other than that, I really can’t see any advantage over internet marketing.

If you talk about financial freedom, internet marketing can definitely give you financial freedom. Online income is definitely more passive than MLM income. In fact, you can have multiple streams of online passive income, which makes it more stable than just 1 source of passive income.

If you talk about time freedom, MLM can give you time freedom ONLY after you are successful. During the process of team building, it’s hell!! Your working hours are nighttimes, Sundays and public holidays. These are times when your family members are free but you are not!

Internet marketing, on the other hand, gives you time freedom EVEN before you are successful. You still have to work hard, but you chose when you want to work. You can work when everyone is sleeping. Or you can work an hour and play with your kids for the next hour. It’s all up to you.

Moreover, if you truly believe in the power of MLM, you should explore online MLM instead of the old-school brick and mortar MLM. The old-school MLM is really a time waster.

Internet Marketing vs. Brick And Mortar Business

Ever since I tasted the goodness of online marketing, I’ve never thought of doing brick and mortar business again!

I started out running traditional business and it was a relief when I converted my entire business to online. When I ran my offline business, my mind was all about how to pay my rental, my staff’s salary, how to bring in customers etc. I hardly have time to think of business strategies and expansion.

But online business is almost stress-free. When you are small, you work alone. There is no worry of office rental and staff cost. You spend most of your time thinking of business strategies and how to expand your business, which is definitely more important than working hard to pay bills!

Another important difference is in offline business, you can hardly find people who are willing to show you how to make money. But in online business, many people (too many in fact) wanting to show you how they make money. Some of them may charge you, but you are talking about $47 or $97. That’s cheap!

Final Remark……

I hope I’ve been impartial in my comparison. I’ve been on both sides of the equation and I just hope that my experience can help you make a better decision.

Remember, regardless of which decision you make, once you make the decision, everything else will fall into places for you!