We launched a new ad format for our Link Tracker early this month.
To be specific, we made the ads show up immediately at either the footer or the right sidebar. (You know what I mean if you’ve used the tracker.)
The intention was to make the ads ‘louder’, so as to improve on the clickthrough rate.
To our surprise, we didn’t see any significant improvement in the clickthrough after 2 weeks of running.
On the flip side, we have received feedback from members saying they don’t like the ‘loud’ ads. The ads are taking the attention away from their main link.
Since the new ad format doesn’t have much positive benefits, we are reverting back to the old but improved ‘subtle’ format.
Here is how the new ad format looks like:
The ads will not be shown immediately. They will appear some time later, and you can decide when.
We’ve tested this new format for 3 days now. The clickthrough rate is comparable to the older formats, yet it is less obtrusive and more customizable.
You can decide when you want the ad to be shown and where you want it to be shown using the options below:
I feel embarrassed for releasing something that doesn’t work. Yes, we won’t know until we try, but it’s still embarrassing…
Anyway, I’m happy with this latest format now. I hope you are happy with with it too.