Search Engine Optimization Tips – ‘The Other Secret’

If you are new to search engine optimization and wondering what is the secret in getting top ranks in the search engines, the secret is link building. That’s not what I’m going to talk about today because I have talked enough in other search engine optimization tips in this blog.

What I’m going to talk about today is the “other secret”.

You see, with some keyword research and link building effort, it is not hard to raise the ranks in the search engines. The challenge is how to stay there. With millions of new webpages being added each day, and more and more marketers becoming SEO savvy, your competitors will beat your ranking sooner than you think.

The solution? More backlinks!

The truth is, link building is a never-ending chore and if you want to keep your position, you literally have to keep building links to your website for as long as the website exists. That can be a daunting task and many people give up.

So how can you overcome this problem?

One way is to outsource. This means you pay other people to do the daunting job. View outsourcing as a form of leverage. The degree of leverage varies dramatically, from engaging someone to write or spin articles to engaging a professional to do the entire process of link building. Treat link building as a necessary expense, just like the need to employ a person to man a brick-and-mortar store, so that you can free yourself from doing other things, such as developing more websites or networking.

Another way is to encourage your visitors to link to you. This is only possible when you have a website that truly provides good values and good solutions to a problem, so good that people are willing to quote your website in forums or in their blogs. In fact, this is the true backlinks that Google wants.

Both ways should be used concurrently.

Your Blueprint To SEO Success

If you were to build a website with intention to use search engine as its main traffic source, here is the blueprint I would advise.

1) Build a site that provides true values. Forget about those made-for-adsense websites. Fill the site with good articles and good online applications that people can use. They will be the ‘link baits’ that your visitors will bite and voluntarily spread your website. A good affiliate program can expedite the spreading process tremendously. If not, you’ll need to be a bit more patient.

2) Build backlinks. Either do it yourself or get someone competent to do it for you. This step is necessary until your website is rooted in the search engine and when more people link to your website voluntarily.

3) Add more webpages to your website with the intention to target more keywords. Note that each webpage should target at most 2-3 keyword phrases, usually only 1 keyword phrase. This means the more webpages you have, the more keywords you can target and hence the more traffic you can potentially receive.

4) Rinse and repeat step 2 and 3, with the intention to create more link baits. Remember, a link bait can either be a content or an online application. As more visitors come to your website and find it useful, it is inevitable that some will spread your webpages to others and that’s when more backlinks will be established on autopilot. That’s what you want to achieve eventually.

Many marketers missed Step 4 and they work very hard to do Step 2 and 3. Start your website on the right track and your SEO journey will become easier and easier. If not, you will become exhausted eventually, regardless of how hard you work initially.

In my next post, I will show you an example of what I mean by link bait. Stay tuned.

33 thoughts to “Search Engine Optimization Tips – ‘The Other Secret’”

  1. I agree that link building is a never ending chore and my goal is to get them on a daily basis, that way it is natural to the search engines. This is the correct way to do it, there are many websites that says you can get thousands in a day. This looks unnatural to the search engines and just might get someone in trouble instead of helping.

    This is a great article and I recommend these tips for other readers.

  2. Thanks again for the great post. I’m using your ezarticlelink system and I’m loving it. It’s a great system that help me to generate links on auto-pilot.

  3. WordPress is the most popular blogging platform for a number of reasons. They’re user-friendly; they’re completely customizable, but most important, they rank well with the search engines. And for beginners the most important thing you need to learn about blogging is search engine optimizations. Fortunately, with WordPress, it’s easy.

    Learning search engine optimizations techniques is the most important thing you can do if you want to make money online with your blog. These are just a few of the steps you can take to SEO your WordPress blog but for beginners, they’re a good place to start.

    Thanks for sharing
    SEO Blog Buzz

  4. Great article on SEO. I have several websites for some time, and I wondered why they are not ranked to high. Now I understand the importance of building more quality back links to my sites.

  5. Its very true that link building is a never ending process. We need continuous flow of links to maintain our good position in SERPS or to get good position in Google. I will suggest webmasters to outsource its link building campaign so that they can drive their efforts on other important work.

  6. Google seems to put more weight on content. If you were still looking a place to get good quality content, here it is.

    Free content for your blog

    Start put more content to various blogging platform as part of your link building process.

    Wish you success online
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  7. Hello, I kept looking for a name. I am new to blogging and I do have a question. Should one always blog about seo, social media etc. or just blog about anything? Being a beginner I find it hard to blog about stuff I know nothing about. I have learned a lot, but don’t feel I know enough knowledge to help anyone.

  8. Excellent article, I agree with you that backlinks are as important as original content to the search engines. If you want to rank high, you must build more quality backlinks to your website.

  9. It’s a praiseworthy moving on link building and SEO! The website mentioned by me here will definitely fit all type of clothing you want for such occasions. Certain ability of reading. I discern for sharing this! Check out for more like this!

  10. Man, glad I came across this. I’ve been looking to compare different tools and thought I had a good grasp on everything that was out there. I have a broad idea about the SEO competition. I have tried quite a few but have not come across to one that seems to both give an accurate prediction and at the same time scalable. But I lean heavily on manual review (not real scalable, I know). But, once I have found a decent opportunity using a tool like SEMrush, I’ll run the query through Google and analyze the first page results by MOzbar domain authority. Not the most accurate metric, but a solid directional cue.

    This post is such amazing! Most of them are really useful.. Thank you!
    Keep with the good work…

  11. It’s a praiseworthy moving on link building and SEO! The website mentioned by me here will definitely fit all type of clothing you want for such occasions. Certain ability of reading. I discern for sharing this! Check out for more like this!

  12. The SEO tips and the other secrets which have been reveled in this blog are much more delegate and they can have the proper interchange in that thing and with the means of it we can perform many other things which are relevant to the task and SEO can become more easy for the people.

  13. I had to read it again and it makes a lot of since. I hired a company called wezom and ordered all inclusive ads to do this for me and my blog has been getting tons of comments and links to them. And sales have gone up as well. Thanks for the great article Ken.

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