As you probably know, we are busy preparing the launch of our stock trading website. One of the things to do is to optimize its squeeze page. We got the squeeze page ready and used Adwords to drive traffic to it.
To cut the long story short, the site was suspended due to violation of their User Safety Policy.
When I say ‘the site’, I’m referring to the squeeze page. The content in it violated their policies and as a result, the ads that promoted the url were disabled.
Fortunately we still had time to change the site before the actual launch.
In this post, I’ll highlight some of the main issues that cause the violation. I hope it serves as a guide for you.
Some background about the ad… We are giving away a free report. Users will have to subscribe to download the report. It’s just the typical squeeze page you know.
Issue #1 – Misleading Claims
The main problem was the headline. Initially, we used this headline:
“This report shows how you can almost guarantee profits* for ANY 5 randomly traded stocks.”
I know that we can’t make any guarantee in our offer. I don’t want to make any bogus claims too. That’s why I said ‘almost guarantee’, with a disclaimer in *. Now that I know, that is still a ‘NO’.
In the end, this is the headline we used:
“A ‘no-hype’ report revealing a simple formula to get a net profit for any 5 randomly traded stocks*.”
Issue #2 – Lack Of Transparency
You know how a squeeze page looks like. It has very few words and an opt-in form. Unfortunately, that is not good.
The Adwords Team suggested that I explained more on what the report is about.
In the end, I added a preview of the content page and another inner page to let users have a peek into the report.
Issue #3 – Unclear Business Model
What kind of bothers me is they wanted me to clarify how I make money from the report.
Anyway, I added another paragraph explaining “Why Is The Report Free? What’s The Catch?”. I also added a link to show the price plan.
Before getting myself into trouble, I better write a disclaimer here. Whatever we’ve discussed above is what I think is happening. What works for me may not work for you.
If there is one lesson to take away from this article, it would be “Run your ad early and let the problems surface. Then work with the Adwords Team to resolve the issues.”