In this article, I’ll share with you how to write good blog post titles, with step by step example showing you how I would do it.
First, let me explain what is a good blog post title.
An effective blog post title is one that serves two purposes.
1) It helps to get the article ranked well in the search engines.
2) It encourages someone to click and read.
The reason for these two purposes are obvious. First, your article must be able to rank well in keywords that people search for and when these people see your title, it must capture their attention so that they will click and read your article. If your blog post title can fulfill these two purposes, it is a good title.
Writing great blog post titles is quite simple. In this article, I am going to show you step by step example of how I would do it.
1) Decide what you want to write
For example, today I initially wanted to write an article about ‘how to write a blog post title that can bring you traffic’. My purpose of the article is to highlight to you that you should do some keyword research before writing a blog post title.
As you can see, my final article is not titled that way. That’s because of Step 2. Read on…
2) Do some keyword research
Keyword research doesn’t have to be intensive. It just take me less than 5 minutes.
Once I decided on the topic to write, I went to Google and searched ‘blog post title’ and google’s auto-suggested the following phrases
blog post title generator
blog post title seo
blog post title examples
So people are actually looking for blog post title examples. Point taken.
Next I searched for ‘how to write blog post titles’ and google’s auto-suggested the following variations
how to write blog post titles
how to write good blog post titles
how to write great blog post titles
how to write an effective blog post title
Since ‘how to write good blog post titles’ is the second option, it means there are more people searching for ‘good’ rather than ‘great’ and ‘an effective’.
3) Put yourself in the user’s shoe
Now, ask yourself, if you were to search for ‘how to write blog article titles’, what kind of title will you click?
The answer to this question may vary. In my case, remember that in my previous keyword research, I noticed that people are actually searching for ‘blog article title examples’? That gave me an idea. Whoever looking to learn about blog title will be interested to see a few examples. In fact, people like to see examples. It’s human nature.
Now my article title becomes obvious. I am going to name it ‘How to write good blog post titles – with example’.
From SEO point of view, this article can be ranked for
how to write blog post titles
how to write good blog post titles
blog post titles examples
That’s not all. I’m going to use the word ‘great’ and ‘an effective’ in the article, so that the article can be ranked for ‘how to write great blog post titles’ and ‘how to write an effective blog post title’, if the competition for these phrases isn’t keen.
From human point of view, the title is what they search for, plus it offers step by step example of how I would do it. This makes the article different from other articles that simply titled ‘how to write good blog post title’.
There you have it. Once you get the title right, your job is simply to write a good and useful article that meet the user’s expectation.
Good points Kenneth – all too often people try to think too much of SEO Factors instead of realising that if you just provide good quality content and give the reader
a) what they are searching for
and
b)What Google will also see as quality content as opposed to rehashed spun content for the sake of a (spammy) backlink
this is one of the many reason why i stay subscribed to your posts Kenneth you always give very good quality tips!!
Hi Kenneth,
This is what I have been looking for, examples of how to make readers click my article title. Honestly, I just write without searching on Google as you do. If you look at my blog, the titles are not all that great blog titles!
If you look on all the titles, it is shocking! You would even think,’Is this a really blogger?
Thank you for the free blog writing training!
here’s another tips that will blow your traffic pond : showfirepost.blogspot.com/2013/09/seo-rules-how-to-write-perfect-post.html
Does Google always list results in order of most popular to least popular searches? Thank you.
These tips are really useful for writing a good post title. Basically title is your key to success of that post, if written well, it will attract visitors and if it is not well directed then you may loose certain layer of potential visitors. I am really glad to find such a useful article. Thanks
I think blog title are important because they describe a blog.
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I think blog title are important because they describe a blog.
One of the majority significant effects to some blog post is its title. It’s the first thought your writing will create on everybody on Twitter, Facebook, or any information site anywhere your connection might be public….
“Put yourself in the user’s shoe” is most important as user engagement is vital part of our blog and that’s what we all want at the end of the day. Right?
amazing article thanks for sharing.
I’m really glad I read this article. It will help me a lot.
Brilliant article with very useful info. I’m not good at blogging so I’m glad you shared those tips. Thanks for sharing.
Thanks for this. I’ve been outsourcing my writing, but haven’t been that thrilled with their output. I’m looking to add some writing to my to do list and this will help.
Keyword research is helpful to write an attractive blog post title. A good post title will be helpful for your post to get ranked higher in search engines and more user will check this out. Writing from user perspective will be helpful for author to know which part will attract more visitors. Thanks
I like this information good job and thank you for sharing my friend nice.
Keyword research is helpful to write an attractive blog post title. A good post title will be helpful for your post to get ranked higher in search engines and more user will check this out. Writing from user perspective will be helpful for author to know which part will attract more visitors. These tips are really useful for writing a good post title. Basically title is your key to success of that post, if written well, it will attract visitors and if it is not well directed then you may loose certain layer of potential visitors. I am really glad to find such a useful article.
Yes, I think so
For example, today I initially wanted to write an article about ‘how to write a blog post title that can bring you traffic’. That I should do some keyword research before writing a blog post title. I agree with that statement, I have been trying to do word research still having some problems.
I found this very useful, i am often a bull at the gate writer. Then i look back and think,oh no!
thats really good i do agree on what you said thanks for sharing and posting keep rocking .
thank youuuu man
I found this very useful
Yes keyword research will help, I implemented on my blog
Thanks for sharing this article it helps me a lot.I am also a blogger and your article teach me lots of new things and its help me when writing an article on my blog.And next time writing an article I’ll follow all the step you mention.
And thanks for sharing.
Thanks for the post. I think putting yourself in your user’s shoes is a very good suggestion.
Great information! REally appreciate you sharing all of this
Great Information… Thanks for sharing.