How To Write An Affiliate Presale Letter

For those who are advertising as an affiliate, I always advice them to write their own affiliate presale letter instead of advertising the standard sales page prepared by the product owner. There are 3 important reasons why such move is advisable:

1. People believe a 3rd party more than the product owner, even if they don’t know you! Your presale letter is the best tool to deliver your confidence in the product.

2. By not revealing too much about the product in your presale letter, you can increase prospects’ curiosity and they will be more interested to read through the actual sales letter.

3. You have more control over your advertised page. For example, you can build a list, follow up with the prospects and sell them other products. You can also track the click through rate to the sales page and determine if you are advertising to the correct target audience.

The big challenge is, how to write an effective affiliate presale letter?

Below is a simple format that has been working for me……

1) Story telling

A presale letter typically begins with the classic Feel-Felt-Found method which goes something like this… “I understand how you ‘FEEL’…. I was in your position before and I ‘FELT’ the same before…. Now I finally ‘FOUND’ the solution….

That’s only the beginning.

2) Give proof and sell dreams

To make the presale letter more powerful, you have to end the presale letter with 2 things – Proof and Dream.

Proof usually comes in the form of a written or video testimonial, which can easily be copied from the product sales letter.

Painting a dream requires some talent from you. If you are promoting a money making opportunity, post some of your pictures taken from your Europe tour, tell the prospect how your dream has come true.

3) Call to action

Last but not least, if you want to build a list, you will want them to opt-in to your list to get the full report on how you manage to solve the problem. You will only reveal the product that you’re promoting AFTER they’ve opt-in.

If you are not building a list, you can just give them a link to see the solution you’ve found, which is the product you’re promoting.

No Time For Long-Winded Presale Letter? Here’s The Short-Cut

1) Write a powerful headline that stirs curiosity and sells dream. For example, “Discover A Lucrative Alternative To MLM – You Are About To See A Simple Online System That Pulls In Over $21,900 A Month (Proof Below)…”

2) Throw in a few proofs, such as proof of earnings.

3) Throw in a few testimonials (with photographs if possible).

Tips: You can copy the proofs and testimonials from the actual sales letter. If you can get proofs and testimonials from other sources, it’s even better. One trick is to write to the company to ask them for other proofs and testimonials that are not used in the sales page.

4) End with a call to action, such as “Get Your Instant Access Now!”, “Get The Report Now!” and recently, one of my regular advertisers use this – “Click Here For More Testimonials”, which is not a bad idea I thought.

20 thoughts to “How To Write An Affiliate Presale Letter”

  1. That’s a very neat post Kenneth, so many of us take a very long time to realise that affiliate marketing is not just about throwing our affiliate links out there :) wish I had seen this a couple of years ago when I started out lol

  2. Good article indeed!

    I might have to recommend that my newbie affiliate marketers come here and read this.

    I like the idea, though:

    Good story + social proof = curiosity + sales

    Keep it up, Ken!

  3. Wow you sum it up really good here Kenneth! If I had just half of the information being shared on this blog in 2001 when I first started I would have jumped over so many hurdles… Ah you get my point. Great post here, this is going to help so many people who will just take the advice and go with it!

  4. One of the best tips I use is PDF reports to tell my story. They have a much higher perceived value and hang around on their desktop longer if they like it. You can make them free with Open Office.

  5. Enjoyed this post, Ken. Never thought about writing the company to ask for more proof and testimonials not shown on the sales page. This is an excellent way to stand out from the herd. I will put it into action. Thanks.

  6. Cool post. I’ve found that good preselling can increase have a great impact on the bottom line for affiliate marketing. Those who just send traffic directly from the point of acquisition to the vendor’s sales page are missing out on a great opportunity.

  7. Great post as usual, Kenneth
    Your trick to write to the company to ask them for other proofs and testimonials that are not used in the sales page is excellent. I’m going to try …

  8. WOWO a nice tips thank u kenneth…I Agree with u kenneth, and I hace tried all…But I have a little question here…How we provide a proof for our presale, if we havent got an earnings from the program or product that we’ve promoted?? thanks anyway

  9. Greatly informative post. You’ll agree with me, Kenneth, that the headline is the most critical part of your presale letter or any other salesletter since it makes the distinction between the prospect reading on or clicking away elsewhere.
    I share other components of a powerful sales copy in my blog post called “how to write a killer sales copy for your website” it’s available at

    There are other essential aspects of your sales copy that will boost your conversions if used correctly and these include the use of bullet points and a clear call to action.

    Kevin Njoroge

  10. I was looking in Google Search about how to write a presales letter. And, I hit upon this blog post.

    I find it very apt and the exact advice what I had wanted.

    Thanks a lot for your helpful post.

  11. This post is very helpful to learn how to write an affiliate presale letter. I have been searching for a lot to get the proper method. I am really satisfied on this post. Keep sharing more posts on this blog!

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