Last week, I wrote an article called How To Find Your Own Niche In Internet Marketing.
One reader feedback to me with the following comment:
“This article addressed on finding a unique strength and then making it into IM. But it does not address on the issue on what if the niche market is too small, and there are not enough customers to feed this niche business. Customers are a reason why businesses are successful; too small a target size of customers, and the profits will sink, together with a sinking business.”
To give you a better picture, I decide to discuss this topic again.
In my last article, I said that you should understand your personal talent, leverage on that talent and convert it into your own niche in internet marketing.
So, what if your talent or strength is in a niche market that is too small and is unprofitable?
My answer is simple; just use your talent in a niche market that is big and profitable!
In internet marketing, the term niche has been commonly used to refer to a particular “niche market” and that’s why when I wrote convert your talent into a niche, some of you may think that I’m talking about converting your interest into a business.
That’s not what I mean.
Let’s look at the actual definition of a niche. A niche is a position particularly well suited to the person who occupies it.
That’s what I mean.
Regardless of which “niche market” you are in, you can always make full use of your talent and carve a niche for yourself in the “niche market”.
I hope you see my point now.
I feel that the best is to give you some real-life examples:
Internet marketing expert, Derrick VanDyke, started as a programmer, helping some of the big names to do programming work. Today, he leverages on his programming talent and creates a system to help his members to build lists and make money. My observation tells me that Derrick’s strength is probably not in marketing. Neither is he a seminar person who likes to speak in front of the crowd. (No offence, Derrick.) But that doesn’t stop him from becoming one of the most successful and respectable marketers out there.
Todd Gross is a national on-air television meteorologist. Speaking in front of the video cam is like his second nature. Todd applies his talent to internet marketing and created PreSaleVideos.com, a powerful presale tool that converts sales like crazy.
Both of them manage to carve a niche for themselves by focusing on doing what they are good at.
So, my 3 simple steps to start your online career remain unchanged:
1) Study how the internet marketing works (This would mean joining other people’s lists, spying on how other marketers make money online, reading ebooks, watching video tutorials, spending some money and possibly losing some money. This is a stage of confusion and most people give up at this stage.)
2) While studying, see how you can fit yourself into the game. In other words, you got to find out where you can best use your talent in.
3) Convert your talent into your own niche in the internet marketing game and deploy all the best practices of traffic generation to build traffic to your online business. (Spend most of your time, money and resources to generate traffic. Nothing can happen until you start having traffic to your website.)