Who am I to teach you about blogger mistakes? I’m not a big-time blogger. Neither has my blog won any award.
But I do know one thing, that is, how to use my blog as a tool to achieve my goal.
I’m telling you this because this is exactly the TOP mistake that many new bloggers make.
Many new bloggers tend to treat their blog as some kind of online holy grail, thinking that as long as they have a blog, traffic will come and they will make money.
What they should do instead is to think of blog as just another a tool. It should be part of the business, not the business.
I know this is a bit theoretical and ‘dry’, but this is an important fundamental that you must understand, if you want to follow my advice.
As you know, I get most of my writing inspiration from our members’ questions. Today’s topic on blogger mistakes is no different.
Here’s the question I received from a member:
“I respect you as a master marketer with great knowledge and insight. Could you have a quick look at my blog, http://membership-millions.com/blog/, and suggest ways to get it really going… and also to start making REAL money??” – Izzy Joseph
I’m not sure how Izzy’s blog is performing now. But if I were to be critical, here are some advice I can think of:
1) Build A Business, Not A Blog
As I said, I don’t consider myself as a blogger. My approach to blogging is from the perspective of a marketer.
To me, blog is one of my marketing tools for my business. In other words, blogging is not my business, and it should not be your business too.
Frankly, I can’t see a business in your blog. What I can see instead is you are trying to write some articles and get people to buy the Clickbank product you’re affiliated to. That’s not a business.
Your domain name is membership-millions.com. If I were you, I will turn the blog into a resource centre that teaches people how to make money from membership. You may write articles that teach people how to start a membership site, how to promote membership sites, etc. You can engage a freelancer to create a membership script to give away.
If you choose to go the membership way, everything you do should be related to membership. Your opt-in freebie should be an ebook about membership. Your articles should be about membership.
If you are afraid that you may not have enough material to write about membership, your worry is unnecessary. Everything about internet marketing can be twisted to link to membership. For example, your little twitter ebook can be renamed to “how to promote your membership with twitter”.
2) Forget About Making Money
Beggars can’t be choosers. New bloggers can’t be choosers too. For a new blog, you must focus on providing useful content and forget about making money.
At the beginning stage, you MUST establish your blog as a useful resource that people can turn to. Promoting affiliate products should be a by-the-way thing.
For example, while teaching people how to promote their membership websites, there may be some traffic tools that you can recommend.
You are more likely to make sales if you focus on providing useful advice rather than focusing on promoting the product.
3) Be Extremely Proactive In List Building
If you have been reading my blog, you should know that I advocate ‘list’ before ‘blog’.
If you haven’t started building a list, you should do it asap.
When I say building a list, I’m not talking about the opt-in form that is currently in your blog. I’m talking about a separate squeeze page that you actively advertise and promote to get people to opt-in.
You need to build your list fast so that these subscribers can become your blog readers. Else you are forever talking to dust.
Check out our list builder script in your members’ area and see how it can help you in this.
4) Practice Search Engine Optimization
Your blog may be SEO ready, but your articles are not, or at least I can’t see how a new blog can get to the top search result for a highly competitive keyword of “How To Make Money Online Fast” with some 1,390,000,000 competitions.
If you don’t understand SEO, learn it. If you have learnt it, practise it.
Build links to your blog. Research your keywords before every post. This is the minimum you should do.
You won’t see immediate effects. But in 3 to 6 months, you will reap what you sow.
These are the immediate things you as a blogger.
Moving ahead, there are tons of things you can do to keep you very busy. For example, you can sell your own product, start your own affiliate program, create a brand for yourself in your niche and a lot more.
The key message I want to put across to you is a blog is just a tool to achieve your goal. Create a game plan and see how a blog can fit into the picture instead of the other way round.