The best free website promotion strategy is joint venture. But for joint venture to work, you need to have a product that people are willing to promote. Most online newbies start off without a product of their own, so joint venture is not something that they can do. In our discussion today, we will look into the best free website promotion tips and strategies for website owners who do not have a product of their own.
1) Build a list
The first free website promotion tip is to build a list in multiple forms. In the past, building a list is limited to email list. But with the advancement in social media, you are able to build a list without actually owning the list. For example, you can get people to subscribe or like your Facebook page, so that whenever you post something, their will be notified.
There are pros and cons in different forms of list building but generally, you want to build list in as many different forms as you can handle. The reason is simple. People may change their email addresses or their preferred social media. By building a list in multiple forms, you increase the longevity of your list.
The next best free website promotion strategy after joint venture is blogging. Blogging serves three purposes.
i) It builds trust between you and your traffic.
ii) If done right, it will bring you free traffic from the search engine.
iii) It is used to engage first-time visitors.
The first two purposes should be obvious. Let me explain the third purpose a little further. When someone comes to your website, you need to quickly make them feel that this website is a good resource they should revisit. There are a few ways to do it. One way is by having a good blog that is full of tips and strategies on the topic concerned.
3) Content Marketing
Content marketing includes article marketing, video marketing, forum marketing, free ebook giveaway and blog comment marketing. The whole idea is to provide useful content on third party websites so as to channel the traffic to your website.
4) Social Media
Many marketers have raved about how easy it is to get traffic from social medias such as Facebook, Pinterest etc. The power of social media is in sharing. People are curious about what people share and what people like.
To get people to talk about your website, again, your website must provide something useful. That goes back to our second tip – blogging. For example, if you blog regularly, you can share the article on your Facebook page and encourage people to subscribe or like that page. People who do not want to miss your post will want to subscribe to your Facebook page. This will in turn arouse the interest of their friends to visit your website.
If you use wordpress for blogging, you can install a free plugin called Jetpack. It has a feature that allows you to automatically share your blog post on your favourite social networks.
5) Traffic Exchange
Traffic exchange is not just limited to traffic exchange networks. The traffic exchange I’m talking about here is exchanging leads with other website owners in the same industry. It is another form of joint venture actually, but in traffic exchange, you don’t need a product.
For example, if you have a list of say 500 people, you can approach another blogger in your industry with similar traffic size and propose a cross promotion. It can be in the form of a guest post or in the form of an email promotion.
6) Create Values
Last but not least, your website must create values. Internet marketing is getting harder than ever, and to win in the competition, you must provide quality content and/or tools. Don’t build a website with the intention to make quick money, instead, build one that focus on quality. If you do that, it will have a multiplying effect on your promotion effort.