It’s no longer a secret that the way to get good ranking in the search engines is to build backlinks. But besides backlinks, there are two other SEO tricks that are important but often overlooked. These two factors can play a significant role in getting SEO traffic.
Today we are going to discuss these 2 overlooked SEO tricks that can easily double your search engine traffic.
1) Title That Clicks
If you are a blogger or content website builder, besides choosing the right keyword and optimizing it, you should spend some time to come out with a title that will entice people to click.
Think about it. Even if your website rank #1 in the search result, if the title of the link is boring, people will just skip your link and move on to the next result.
This is commonsense, but it’s often overlooked, especially for those who outsource article writing.
Personally, although I outsource article writing for my content websites (aka Adsense websites), I still put in the effort to rewrite every title personally. This is because freelance writers are good in writing, but they are often not good in writing juicy title.
I run a program where I help members to promote their Adsense website (membership closed). The method I use to promote their websites is the exact same method that I use to promote mine. But strange enough, my Adsense websites perform much better than theirs. Honestly I can’t think of a logical explanation except for the fact that my titles are juicier than theirs!
2) Turn Every Webpage Into A Resource Center
If you haven’t noticed, besides backlinks, Google has been putting more weight in the ‘resourcefulness’ of a webpage.
Note that I say resourcefulness of a ‘webpage’, not ‘website’.
The idea is this:
If your webpage is about headache, regardless of what your website is about, it would be good to have lots of other headache related articles (from the same website) linked to this webpage. This way, this webpage looks like a good resource center for headache.
Let me show you an interesting website that demonstrates this point:
Take a look at this webpage from Bigresources.com. This webpage, as well as other similar webpages in this website, has the following characteristics:
– All of them rank well in Google, especially in long tail keywords.
– None of them are unique content (they are syndicated from different forums).
– Every webpage contains lots of other internal links. More importantly, the links are in the same topic as this webpage. (In the example, this webpage is about javascript, update, div, frame. You can see that all the internal links in this page are related to these keywords.)
To Google, every webpage on this website looks like a great resource center where visitors can look for more information on the same topic.
Actually this is the internal linking strategy that Wikipedia adopts and it’s doing very well in the search engine. The difference between wikipedia and bigresources is that Wikipedia has unique content whereas Bigresources uses primarily duplicated content. But does Google care?
Understanding this point, when you design your website, you should make sure that the articles in the same topic are linked. This way, every single webpage in your website can look like a good resource center for that topic. For those who use WordPress blog, this can be done by adding a ‘related post’ plugin. For static websites or other content platforms, you’ll have to think of ways to achieve the same effect.
Another great post by Kenneth. Yes, it’s important to keep the target market and search engines – both in mind while creating and updating content :)
I seemed to make the same “mistake” in Title That Clicks. My titles are just not provoking enough. Any suggestions on how to improve on that?
Hi there,
One of the ways to learn is by clicking me,”Learn from Henry”:)
We overlooked:
Yes,we humanly tend to forget easily.Let’s take one simple example and related to Leadsleap.Leadsleap provide a FREE useful tool, but we not used it to be optimum.
The example here is Cloaking a link.Did you know you can cloak easily a link with Leadsleap inside your member area? That’s more.You can place ads attached to it.You can see my ads on Top as I followed Leadsleap’s instructions carefully.
I will also be going to make related resource links from Leadsleap’s blog with Traffic,driving traffic,make money and so forth.All links can be found on Leadsleap blog.There are so resourceful and relevant to my blog if I were to build a blog and name with Traffic,Leads,Make money,to name a few here.
Hence,we must knock and train our brain for not so forgotten some nice things that are so useful we learnt in the past.
Have a great day
Warmest regards
One of the best posts I’ve ever read.. very helpful!
Todaysmotherhood, There is a site called Advanced Marketing Institute that evaluates your headlines for emotional appeal…and a few other things that make people click. You can find it here. http://www.aminstitute.com/courses/index.htm
This is just a helpful link, it is not an affiliate link.
Just click headline analyzer and keep trying until you get one that ranks well and is appealing to you. EMV means Emotional Marketing Value.
Their website says, “… most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
Great Post, Kenneth!!
SolarGoddess
hi,
do you recommend a particular “related post” wp plugin? what do you think of these plugins:
=> Yet Another Related Posts Plugin (YARPP), by mitcho
=> Similar Posts, by Rob Marsh.
cheerz,
alx
Hi Ken/Alex
After reading the article, I searched Google for a decent “related posts” plugin and YARPP and Similar Posts were highly recommended.
I have now installed YARPP and its working pretty good.
Ken, if you have a better plugin, let us know.
Thank you Kenneth! Your posts are so helpful to your subscribers. They are the real prove, that you care for them and you have what they need – good advice. Although my site is well ranking in Google, i have to improve the internal linking.
Thanks again for another great post with invaluable information.
Two very simple but essential elements
for getting search engines attention.
Thanks for caring and sharing.
This is very true. Having internal links really does show the search engines that your website is very resourceful with lots of good quality content on it.
Thanks Kenneth, it always seem the simple things that are easily overlooked. I,ll have to go check my adsense sites.
I have found another source for excellent backlinks that I can personally testify to.
–> http://www.freetrafficsystem.com/a.php?p=12739
Kenneth.
This is excellent information.
Thank you!
Thanks for sharing and great information for me.
To improve your web site ranking, registration & placement to get your website up online and get top ranking in search engines like Google, Yahoo, then visit here-http://wwwwebgrowthrank-chandan.blogspot.com/
Good post Kenneth, this blog reminds me of details it is so easy to forget sometimes, and the little things do matter…
Hi everyone,
Get a similar or related post to your blog is encouraging after I read through the above.
I would like to bring a breaking news into your attention. Did you know that Google Slap Affiliate Review? If it happened,I doubt there would be so many similar posts.However,there are still some,I guess.Less review,less posts,right?
If you are still not read this,you can read now.
http://sites.google.com/site/productreviewfate/on-google
Sincerely,
Have a great day
according to me blog commenting can help in increasing traffic to your site .
Thanks for the 2 valuable tips. Getting on the first page of Google’s SERP is so challenging.
No comments 0ther than POTENTIAL FOR SUCCESS IS GREAT
what a great post. i love to read this. i will be working on my site title now :D
Great job in pointing out the power of internal linking. Building a great website is not only about SERP. A great website must be useful and easy to navigate.
A well thought out and implemented internal linking strategy will do just that while helping tremendously with your SERP.
Hi Kenneth,
Excellent Blog Post once again!
Good idea to use WordPress Blog….I have learned alot from your Blog and I am going to put it into practice….
Thank you!:-)
what a great post. i love to read this. i will be working on my site title now
thank you for the valuable advice. its very important to SEOize our site so that we can reach the correct people. Though there are some fake service providers who over spam and get into the first positions. I don’t think Google watching this!!!
Thanks,Great tips.
Great tips. I’ll use them for my site. Especially resource center tip. I’ve missed that idea.
thanks a lot for the tips… i will definitely want to admire your work after such great informations.. keep it up and keep going…
I definitely stand by the idea that content is king. Some of the major players hire journalists for this reason for the added content value. After all, what would we really prefer to have for our website, a strong link or a popular article.
Excellent info post. Keep posting.
Regards
Jason Transcriptions – Serves Quality Transcription Needs
http://www.jasontranscriptions.com
For some reason I thought your title said 20 Overlooked methods but I see it’s 2. But a great 2 indeed! Making each page a “resource center” is a wonderful tip. I’m kinda already doing this…but not to its full effectiveness I don’t think. I’ll have to review this. Thanks.
Blundering into this excellent post almost THREE years after it was written, I had to smile to see that Ken was WAY ahead of his time, now that blog curation is all the rage! Sounds very much like what Ken was recommending…
However, I do have a question, pls. I had been using “Related Posts” plugins for a long time, but Hostgator asked me to remove them because they say they (and probably other things) are causing too big a load on their servers. It certainly isn’t my traffic – if only!!
Can you suggest anything similar now I’ve been asked to remove Related Posts, please.
Hi Joy,
That’s because your related post plugin uses some tedious processes to collect posts that are related. Those processes are draining server resources.
For example, imagine your related post plugin got to search through all your posts (say thousands of them) and analyze each of them and finally consolidate 5 or 10 that are most related. Then imagine your server got to do it whenever a page of your blog is loaded. Finally imagine there is 1 visitor to your blog every second. That’s enough to keep the server very busy.
Do some studies. Some related post plugin are lightweight, though may be less advanced. A simply related post simply get 5 articles in the same category and post them. That’s a simple job especially if the category column is indexed (database management, a little technical.).
I don’t have any plugin in mind now. Just do a search. There should be plenty in the market.
Another idea is to do some form of cache. Cache every page of your blog for 24 hours. This will reduce the load on your server.
Many thanks for your help:-)
never thought about these tricks