Using Google Keyword Tool - Answers To Some Doubts
| Save up to 99% on ..Name Brand Electronics and Gift Cards & More!! |
Fastest cash wins! Watch just released this web-only video I’m blown away by what I just saw.. |
|
Recently a member at EzArticleLink have some doubts on using Google Keyword tool for keyword research. I think some of you may have the same doubts. I hope this my answers will be useful to you….
Qn: 1. When I try to find a best keyword for my website or blog, I will use Google keyword tools to look for the keyword that has enough searches per month, so which type of keyword to use: broad, [exact] or “phrase”?
Technically you should use either “phrase” or [exact] search. This is because broad search may give misleading result.
For example, under broad search, ‘cure yeast infection’, ‘yeast cure infection’ and ‘yeast infection cure’ will all give the same result. But common sense tells us that no one in their right mind will search for ‘yeast cure infection’.
Having said that, in most cases, I simply use broad search, just for convenience since the default is broad search. But I use my common sense when doing the search!
Practically it doesn’t really matter which one you use. This is because your objective of using Google Keyword Tool is to find keywords with more demand and less competition. The absolute value of the number of searches is just an indication. Rightfully, you should check the competition of the keywords from the highest demand to the lowest demand, hopefully to find a good keyword will low competition as soon as possible!
Qn: 2. What is the global or local search volume that we are looking for in order to get significant traffic, using the keyword obtained in Qn1?
If you want significant traffic (more than 100 traffic a month) from one particular search term, the search volume (global or local) has to be more than 10k, using “phrase” match type. But in many cases, such search terms are pretty competitive.
Many people dream of getting top rank for a competitive search term and hence getting lots of traffic from it. But the practical truth is you are more likely to get lots of ‘negligible’ traffic from hundreds of non-competitive keywords. For example, if you get 20 traffic a month from 100 keyword phrases and that translate into 2000 traffic to your website. Such a scenario is more likely to happen, rather than 2000 traffic from 1 highly competitive keyword phrase.
Also, for competitive keywords, you are not likely to shoot down the top spot without first dominating the longer-tail keywords. For example, if you want to target ‘yeast infection’, you will need to first rank well for longer-tail phrases such as ‘yeast infection symptoms’, ‘yeast infection treatment’ etc. Similarly, to rank well for the longer-tail phrase such as ‘yeast infection treatment’, you will need to first rank well for even-longer-tail phrases such as ‘natural yeast infection treatment’ and ‘best yeast infection treatment’. And the list just goes on….. That’s why some websites seem to dominate the entire niche.
My purpose of telling you all these is to let you understand the fact that search engine optimization is not just looking at a specific keyword phrase. You need to target a group of keywords. Same thing to link building. You should build links through a group of anchor texts from longer-tail to long-tail to short keyword phrases.
Qn: 3. When I found the keyword with reasonable search in Qn1 and 2, I will place the keyword in Google search bar and search for the competition. Which type of keyword to use: broad, [exact] or “phrase”?
I use broad search. Some marketers like to use “Phrase” search. Very few marketers I know use [Exact] search.
Again, it’s a matter of preference. If you use broad search, you will get more search results. Your criteria will be different as compared to “Phrase” search results.
Practically, I believe most web surfers will not add ” ” or [ ] when they search for something. ” ” and [ ] are more for advanced users or internet marketers. If you want to study the competition under typical scenario, it’s more logical to use broad search.
Qn: 4. What is the amount of competition in Qn3 that is considered low or good to use?
For broad search, any search term with less than 50,000 competing sites is a good keyword. But besides the number of competing sites, you should also study the PR and nature of the top 10 listing.
If you see articles from ezinearticles.com or other article directories being listed on the first page, regardless of the number of competing sites, go for that keywords!!
Or if all the top 10 listings have PR 1 or 0, regardless of the number of competing sites, go for it!!
Conversely, if a search term has less than 50,000 competing sites, but the top 10 listings are dominated by webpages with PR 4 and 5, your chance of getting to the first page is very slim, at least in the short-term.
Lastly, you should also consider whether the keyword phrase you plan to target is for the homepage or internal page. If it’s for the homepage, and the keywords are found in the domain name, you can be a bit more daring. For example, you can try to compete for search terms where the top 10 listings have PR 2 or 3. For internal pages, it’s better to start with less competitive keywords.
Check out these offers from our members:
Turn 10 bucks into a 1000 right away
Make a 6-figure income in 12-24 months and retire!
Market, JV, list build, sell, your OWN pay button $100 commissions!
.. want to build a list! FREE Course on How To Get FREE TRAFFIC Here
..Name Brand Electronics and Gift Cards & More!!
Thanks, Kenneth. Some very useful Google keyword tool tips here. I love the tool. It is quick and easy once you understand how to make use of it. Do you also use ‘allintitle’ searches to judge the strength of the competition?
Yeah Kenneth. Thank a lot. For a while now i’ve been looking for the answers of some of these listed questions.
Good advice.
I for one will try it out next time
on google keywords.
Thanks for the great advice.
Well I have to say that I get it now. I have tried to target some fairly competitive keywords in my niche and ran aground. I will give this tips a try and see what comes up.
Thanks for the good article Kenneth.
So many people go for the exact terms, and even if they do get
traffic it isn’t necessarily good traffic.
Keyword phrases and long tail keywords may not bring in an avalanche of traffic, but it’s the targeted traffic that we’re all looking for.
This information just gave me that light bulb moment. Great info.
Excellent article! Will do my research using broad instead of phrase next time. Hope it’ll pay, lol.
Thanks for sharing!
“If you see articles from ezinearticles.com or other article directories being listed on the first page, regardless of the number of competing sites, go for that keywords!!”
As usually, Kenneth you have provided in depth information for us on keyword research. Thanks!
For google keywords tool, eventhough our objective is to find “more search” keyword and filter out the “less search” keyword,and therefore broad and absolute may not be much different, but the other important objective is to estimate how much traffic I can get per month, so I think it is important to use “” for this purpose.
Thanks
Not many people know how do use Google Keyword tool effectively and that includes me. This article is an eye opener especially the emphasis about the dominating long tail keyword.
This is a great guide for me to use effectively the Google Keyword tool. Now I learn how to dominate a search term. It’s my turn now to act and follow your guide. Thanks.
Hi Kenneth,
Great post you got there. Another good keyword tool you can use is Google Suggestion (where you type a keyword in google and it will show a drop-down list of related keywords). Although there is no search volume indicated in this case, it’s worth taking note of these keywords as they do bring in some demand as well.
Best!
Welly Mulia
Thanks for the good article Kenneth.
I would use the [exact] when researching keywords using the Google external keyword tool. Give me a more accurate grasp of the market and what people are searching exactly.
Great post you got there. Some very useful Google keyword tool tips here
Can you suggest me that what would be the search to go when researching a keyword?
Thanks
File Recovery
http://www.datadoctor.biz
Thanks for this info! I don’t really like the latest version of Google Keyword Tool though… I prefer the older version. Not available anymore..?
Thanks for the good blog. Really useful
Thanks for posting this. You explain things very clearly. Visit http://www.click-buynow.com my friend
Hello Kenneth,
Thank you so much for sharing such valuable tips.
Now using google keyword tool, I will consider your very objective analysis.
greetings
Fred
Well Google Adwords is such a big help for us. It’s free also so you can use it always.
Funny thing is none of ads appear in google when you search for term realted to ” yeast infection ” or yeast infection cure .
looks like adwords is hating on yeast :p
I am excited to keep track the thing that I used to do. thanks for sharing. impressive page indeed.
I really like it! I’ll always appreciate your brief sharing in this awesome stuffs sincerely, this discussion has put light on this topic.
It’s really great stuff overall, I just wanted to say thank you. I am looking forward to another great article from your side.
There are very informative stuff which I looking for, I’ll bookmark this site for further information, such a great job.
This is the perfect blog if you want to be informed on this topic. It’s full of truly information. Your internet site is handy. I admire the valuable advice you earn easily obtainable in your expertly subject matter. I wish to i appreciate you for this informative read; I must say i appreciate sharing this brilliant.
It’s really great stuff and I look forward to reading your post. What you have to say is important and should be read.
obtainable in your expertly subject matter. I wish to i appreciate you for this informative read; I m
I will bookmark this site for future viewing.Thanks for sharing.And it is So beautiful and helpful article. I think this post composed of with some learning and acquiring lot of things.
I love this topic. I want to know some helpful things from this side. It is one of the best post from other. It is a useful,beneficial and charming post.
The key to success with that tool is to drill down and get very specific.
This is exactly what i was looking for.Thank you for the informative post and keep up the good work!Big thanks for the useful information.
It’s really great stuff overall, I just wanted to say thank you.I am looking forward to another great article from your side.It is one of the best post.
Thank you very much!! You have shared very good information. With us I will also tell about it to my friends also in fact all the people known to me.And it is very nice post.
I love the Google keyword tool, still learning to use it to the fullest. I do own a few other keyword tools, but I always seem to come back to Google’s very own.
Yes, it is true, that with Google keyword tool, it is an easy way to promote and effective way of making website and business be known.
I don’t understand what you mean here but I don’t think there are plenty of good topics here.Thanks for the nice blog. It was very useful for me. Keep sharing such ideas in the future as well.
I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept.