Tag Archives: internet marketing

How To Love What You Do In Internet Marketing


When I quitted my job (with no backup income and only a strong desire to succeed), I told myself that I’m going to build a passive income system that will make money on autopilot. By then, I will travel around the world, and sit in my office and shake legs (meaning: doing nothing).

Is that your dream too?

Well, here’s what is happening……

Yes, I now travel to different countries anytime I like. But I have to carry my laptop wherever I go. When I book hotel, I have to make sure that it comes with high speed internet access.

And yes, I really sit in my office and shake leg (as a habit). But my hands are always on the keyboard and my eyes are glued to the computer screen.

So what happen to my dream?

What happen is I’ve fallen in love with my work. (My wife hates me saying this!)

Sometimes I ask myself, what would I do if I retire. Guess what my answer is? I will still be doing the same thing as what I’m doing now!!!

Will you say you are going to ‘retire’ from your hobby? You won’t, right?

You may be wondering what is it that I’m doing everyday that makes my work so interesting.

Let me tell you the truth……

I’m doing all the boring things that you probably have been dragging yourself to do; things like writing articles, posting ads, replying emails, creating websites and managing freelancers.

I bet this is not the first time you heard people saying that to succeed, you must love what you do. But I bet no one has told you my version:

“To succeed, you must love the boring things that you do.”

Most people can’t succeed online because they’ve been painted with the fantasy of easy money, but when they get down to the actual work, they find it boring and quit. Those who eventually make it are those who love doing the boring stuff.

Don’t ask me how I fell in love with the boring things. It’s like falling in love with your wife (or husband). There is no reason!

So, how do you fall in love with the boring things in internet marketing?

Like I said earlier, I don’t know how. To me, it’s like falling in love with your soul mate. Is it fated? I don’t know.

But what I can tell you is that when I first started, I was motivated by money.

As I went through the process, I slowly get used to it and now it has become part of my life.

Come to think about it, that’s how two person fell in love with each other, isn’t it? You may fall in love with someone for some initial reasons, but when you’re truly in love, what you really love is the feeling of being together.

So the moral behind this is, if you want to fall in love with the boring things that you do, keep working until you get used to it.

How To Find Your Own Profitable Niche In Internet Marketing?


Last week, I wrote an article called How To Find Your Own Niche In Internet Marketing.

One reader feedback to me with the following comment:

“This article addressed on finding a unique strength and then making it into IM. But it does not address on the issue on what if the niche market is too small, and there are not enough customers to feed this niche business. Customers are a reason why businesses are successful; too small a target size of customers, and the profits will sink, together with a sinking business.”

To give you a better picture, I decide to discuss this topic again.

In my last article, I said that you should understand your personal talent, leverage on that talent and convert it into your own niche in internet marketing.

So, what if your talent or strength is in a niche market that is too small and is unprofitable?

My answer is simple; just use your talent in a niche market that is big and profitable!

In internet marketing, the term niche has been commonly used to refer to a particular “niche market” and that’s why when I wrote convert your talent into a niche, some of you may think that I’m talking about converting your interest into a business.

That’s not what I mean.

Let’s look at the actual definition of a niche. A niche is a position particularly well suited to the person who occupies it.

That’s what I mean.

Regardless of which “niche market” you are in, you can always make full use of your talent and carve a niche for yourself in the “niche market”.

I hope you see my point now.

I feel that the best is to give you some real-life examples:

Internet marketing expert, Derrick VanDyke, started as a programmer, helping some of the big names to do programming work. Today, he leverages on his programming talent and creates a system to help his members to build lists and make money. My observation tells me that Derrick’s strength is probably not in marketing. Neither is he a seminar person who likes to speak in front of the crowd. (No offence, Derrick.) But that doesn’t stop him from becoming one of the most successful and respectable marketers out there.

Todd Gross is a national on-air television meteorologist. Speaking in front of the video cam is like his second nature. Todd applies his talent to internet marketing and created PreSaleVideos.com, a powerful presale tool that converts sales like crazy.

Both of them manage to carve a niche for themselves by focusing on doing what they are good at.

So, my 3 simple steps to start your online career remain unchanged:

1) Study how the internet marketing works (This would mean joining other people’s lists, spying on how other marketers make money online, reading ebooks, watching video tutorials, spending some money and possibly losing some money. This is a stage of confusion and most people give up at this stage.)

2) While studying, see how you can fit yourself into the game. In other words, you got to find out where you can best use your talent in.

3) Convert your talent into your own niche in the internet marketing game and deploy all the best practices of traffic generation to build traffic to your online business. (Spend most of your time, money and resources to generate traffic. Nothing can happen until you start having traffic to your website.)

How To Find Your Own Niche In Internet Marketing?


Knowing how to find your own niche in internet marketing is probably the most important first step in making money online.

Why do I say that?

Because everyone of us has our unique talent. It’s only when we make use of our unique talent can we excel in what we do.

Internet marketing is no different.

If you try to copy the way other people make money online, yet the method does not resonate with your natural self, you will not be able to excel in that area.

For example, some marketers make big bucks conducting seminars. My question to you is, do you like to do public speaking? If you don’t and you force yourself to do that, chances are you will not do well in it.

For me, I enjoy working with technical people, coming out with innovative systems and programs that can help people. I don’t mind spending hours with my programmer, trying to resolve some technical issues. (I know these are non-income generating activities and I should avoid them, but I enjoy the problem-solving process.) That’s me. But you may be different.

Another example. You know who Ewen Chia is right? Do you know what he enjoyed doing most before becoming a successful internet marketer? He liked to compose songs!! He could be spending nights composing songs. Now instead of composing songs, he put his talent into ‘composing’ sales letters! He likes to try out different kinds of sales letters and see which one converts better, something that I don’t enjoy doing! But if you talk PHP or HTML with him, he’ll frown.

Internet marketing is a huge industry and there’re a lot of ways through which you can use your talent.

If you are good in graphic, you can leverage on your strength and provide graphic services online. You can also upgrade your skills by learning HTML and create website templates. You can sell these templates, use them to build leads or simply create websites that make money.

If you enjoy writing, you can start a blog, create content websites and make money from Adsense or by selling affiliate products.

If you have a flair in selling, you can get freelancers to create products for you to sell. Your main focus would be to write powerful sales letters that convert!

“Kenneth, what if I’m good in nothing but I just want to make money online?”

Seriously, this is impossible. Everyone is born with a unique talent. If you haven’t found your talent, that’s because you’re too lazy to find it! No one can help you if you are lazy.

Here’s my 3 simple steps for you to start your online career:

1) Study how the internet marketing works (This would mean joining other people’s lists, spying on how other marketers make money online, reading ebooks, watching video tutorials, spending some money and possibly losing some money. This is a stage of confusion and most people give up at this stage.)

2) While studying, see how you can fit yourself into the game. In other words, you got to find out where you can best use your talent in.

3) Convert your talent into your own niche in the internet marketing game and deploy all the best practices of traffic generation to build traffic to your online business. (Spend most of your time, money and resources to generate traffic. Nothing can happen until you start having traffic to your website.)

Remember, there is no “best way” to make money online. As long as you enjoy the process, it would be the best way for you.

How To Get Things Right In Internet Marketing — The First Time


What if I tell you there is a surefire way to get things right in making money online, even if it is your first time in internet marketing?

I guess I’ve got your attention by now, but let me tell you the truth. Such way doesn’t exists. But something else does……

There is no surefire way to get things right in internet marketing, but there is a surefire way to succeed in internet marketing. The way is to “Stop Trying To Get Things Right And Start To Get Things Going!

Let me give you an example:

2 years ago when I decided to build Adsense websites using articles from plrpro, I was not sure if I was doing the right things when it comes to Search Engine Optimization. As you know, Search Engine Optimization is very important in such model. Without traffic from the search engine, you aren’t going to make money.

The first 6 months was the toughest months because I wasn’t making much money and I was doubting if I was doing the right things. But one thing I did right was I “Kept Going”.

Today, my Adsense income is nearing 3k a month and there is no sign that this income will stop increasing!

Did I get it right the first time? I didn’t. But I succeeded, in a small way, because I kept learning and kept building more Adsense websites.

What is the best way to make money online?

If you have not started making money, DON’T ASK THIS QUESTION!

Do you know that most internet marketing newbies fail because they haven’t even started?

They are looking for the ‘prefect’ way to make money online and they are forever looking!

Is Adsense the perfect way to make money online? I doubt so, but I don’t care as long as it’s making me money.

I tried to teach other people to make money from Adsense but those who gave up said that it’s too tedious. Some went into affiliate marketing, thinking that they can easily make money by posting some PPC ads but ended up losing more money.

There are always better ways to make money online. I do agree that you should always be on a look out for better ways to make money online.

But if you have not even earned a cent, you should just take an opportunity that is within your capability and make that opportunity work for you before trying other ways.

Remember, you don’t have to get it right the first time. You just have to get it going by keeping on learning and doing.

Success is doing the ‘boring’ things again and again

I may be stretching this topic a little too far but I need you to understand this principle in order for you to have the complete picture.

Do you know that even if you found the right way to make money online, you are still not likely to succeed online?

Any ‘right way’ to make money online will still require you to do one or more of the followings:

Build websites
Write articles
Post advertisements
Write sales letters
Deliver products
Find suppliers

If you look into any of these activities, only one word can describe them – “boring”!

That’s why I said success is doing the ‘boring’ things again and again. If you are not determined to keep doing the boring things again and again, you are not likely to succeed.

Can you now see why it is not so important to get things right? If you are determined to just get things going and going, regardless of how tedious and how boring they are, success will be evitable for you!

5 Useful And Free Tools For Webmasters Or Internet Marketers


Today I’m going to share with you 5 useful and free tools (software) that I use very often when running my online businesses.

1) PDF Creator

If you have been thinking of creating your own PDF ebooks, yet you do not want to buy the expensive Adobe PDF writer, I have a solution.

A free software I’ve been using for a long time is CutePDF. It’s free and very easy to use. Just install and print any page or document into a PDF file.

2) Screen Shot Software

Getting a screen shot of your desktop is very useful when you want to add some useful graphics to your ebook, instruction manual or in your sales letter.

I’ve tried numerous screen shot software but frankly, none of them compares to this free version.

Most screen shot software are complicated and they offer too many features that you don’t need. But
Screen Shot 1.0
gives me exactly what I need. It’s easy to use and it works fast.

3) Multi-purpose Text Editor

This software is not for everyone. But if you are an experienced ‘hands-on’ internet marketer, you will appreciate this software.

Have you ever experienced a situation where you have to change just 1 word in ALL your html files? You open as many windows as possible and try to repeat the change at top speed, only to realize that you still make mistakes along the way.

What if there is a software that allows you to open unlimited number of text files, including your html files, php files etc, and you can replace a word or sentence across all the opened files at the same time?

This is just one of the many advantages of Notepad ++.

With Notepad ++, you can also view 1 file in two different windows. This is very useful for debugging purpose.

Another feature that I like is its color distinction for different syntaxes and codes. If you know a little about html, php or asp, this software can be your best editor.

Basically, if you ever need to perform any text editing, I can’t recommend any editor other than Notepad ++.

4) Audio Editor

Nowadays MP3 recorder is very common. You can easily record your own voice or an interview session. The problem is how are you going to edit the recording?

There are some expensive software out there. Yet again, I’m using a free audio editor that is superbly easy to use, very reliable and it produces top quality audio files.

The audio editor I’m talking about is Audacity.

You can edit most of the popular audio formats with Audacity. But if you need to export the edited file in MP3 format, you will need to install an extra plugin. I suggest if you want to install Audacity, install the MP3 plugin too because you will definitely need it one day. The detailed instruction to install the plugin can be found at


5) English Dictionary!

Please, don’t laugh at me. English is not my mother tongue and to make sure that I’m using the right word most of the time when writing a blog or newsletter, I need to use a dictionary.

Online dictionary is too slow and one needs to be online to use it. What I’m using is WordWeb. It’s free and it’s easy to

I have it automatically turn on whenever I start my computer and I set up Ctrl-Z as the hotkey. Whenever I need to check the meaning of a word, all I have to do is highlight the word and press “Ctrl Z”. It’s that simple.

Besides the meaning of the word, WordWeb also gives you the synonyms. Whenever I can’t think of an appropriate word to use, I’ll enter something close and see if I can find a better word in the list of synonyms.

If you have used one of these software or you decide to try them out, share with us your experience in the comment section below. Or if you have a better recommendation, let us know. We are all looking for better software to improve
our efficiency, aren’t we?