SEO Case Study – Free SEO Tutorial (Part 6)

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I have almost covered all you need to know about SEO in Part 1 to 5 of our Free SEO Tutorial series.

Today will be the last episode.

The best way to sum up this tutorial series is to give you an SEO case study of successful website. A good example I can think of is Ezinearticles.com.Unless you are very new to the IM industry, you should know Ezinearticles.com. You probably also know that the articles in Ezinearticles get very high ranking in Google search results.

But why?

As the old saying goes, “success leaves tracks”. Today, let’s try to find these tracks! If you found any tracks that I missed, feel free to add them in the comments section.

1) High Site Authority

Ezinearticles has a high site authority. As discussed in Free SEO Tutorial (Part 1), when you have a high site authority, anything you post will turn gold! A little exaggerated, but you get the idea.

What really makes it an authority site is everyone’s guess. But these are some of the clues we can gather:

i) Age. Checking on whois.net, Ezinearticles.com was created in 1999. Google.com was created in 1997. So Ezinearticles is only 2 years younger!

ii) It has a PR of 6 now. It means it has lots of backlinks to the site.

iii) It has lots of contents (some unique, mostly duplicated due to the nature of its service).

iv) It has lots of backlinks to its internal pages, i.e. the article pages.

All these are the known factors that contribute to a site authority, and it has all of them!

2) Relevant Webpage Content And Links

The article page in Ezinearticles is keyword focused. If you go to an article about dog, you will notice that everything on that page is about dog. That includes all the internal links.

If you are a blogger, this is an important clue for you. If you are blogging everything under the sun (which is okay), please avoid plugins like popular posts, recent comments etc. This is because the randomness nature of the content generated by these plugins will dilute the relevancy of your blog post. Instead, you should use plugins like related posts that will show only related articles. Always ask yourself, how can you become a mini Ezinearticles?

3) Lots Of Keyword-Focused Internal Links

Having relevant internal links on every webpage is not good enough, you need lots of them! Go to any article page on Ezinearticles and count how many internal links there are. Besides the standard navigation links, it has 45 other internal links all linking to other webpages in the same niche!

You see, Google Search’s objective is to return the most relevant resource that people search for. If your webpage has lots of internal links to other webpages related to the searched keywords, your webpage looks like a great resource center. That’s what Google likes!

4) Lots Of Keyword-Focused Internal Links

Same title as point #3. It’s not a mistake.

There is another benefit of having lots of keyword-focused internal links. It has to do with content duplication.

Since Ezinearticles allows webmasters to publish its articles on their websites, it naturally creates duplicated contents. But with 45 other links on every article, they effectively turn every article unique!

A simple word count on the titles of 45 links shows that they can easily amount to 500 words! Ezinearticles articles are usually 250 to 1000 words long. So even if we take an article with 1000 words, with 500 other ‘keyword-focused’ words, that article is easily 50% unique compared to the same article published elsewhere!

Some of you may ask, doesn’t Google check content duplication sentence by sentence? It doesn’t.

Let me point you to another successful website that does a similar trick – BigResource.com.

This site is doing very well in Google. But it doesn’t have any ‘unique’ content. It simply syndicates all kinds of questions posted across many forums on the net, reorganizes them according to their title keywords. When you go to a page, it will show you one of the posts and tons of other links with similar keywords.

Google loves this site because of point 2, 3 and 4 that I just explained. I love this site too because it does provide me convenience in seeking the answers that I want. I think it’s a great idea.

5) Keyword Focused Title

Thanks to its SEO savvy authors, most of the articles posted on Ezinearticles are search engine optimized, with keywords in the title as well as meeting other fundamental SEO factors.

6) Its Ability To Build Tons Of Internal Backlinks

The last killer factor that makes Ezinearticles successful is its ability to build tons of internal backlinks to its article pages.

First, Ezinearticles has an API technology that allows developers to create applications that can easily draw contents from its database. That provides great convenience for genuine users as well as spammers! (Guess what, some spammers are using it to churn out tons of content sites and sell them as made-for-Adsense sites.) Whatever the purpose may be, the end result is there are tons of backlinks flowing to its internal article pages!

Second, thanks to the popularity of Bum Marketing, many marketers are using Ezinearticles as a platform to promote affiliate products. The idea is to prepare a keyword-focused article, post it on Ezinearticles and then build some backlinks to it. Leveraging on the authority of the site, that article quickly raise to the top in Google and hence receive traffic. Some traffic may eventually go to the marketers’ websites and purchase the product they are promoting. In the process, these marketers have helped Ezinearticles to build backlinks.

That concludes our SEO tutorial series. I hope you have learnt something from this series.

Share your thoughts

  1. Niranjan Ranade

    Thank you very much Kenneth for the info packed SEO series. Really enjoyed it and learnt a lot. LeadsLeap is one of the very few programs online I know which provide tons of value for free :)

    Reply
  2. Kim

    Kenneth, thank you for a fantastic seo series. I am sorry it has to end, but am looking forward to whatever you decide to share with us in the near future. Keep up the great work and know that you are appreciated.
    Kim

    Reply
  3. Jose

    Thank You Ken for these learning series. It is not common for anybody to offer this quality material for free. Your efforts are much appreciated, thanks!
    Jose

    Reply
  4. Rich

    Hi Ken, you’re right on target with Ezine Articles. I post there regularly and can see what traffic comes from there with Google analytics. Great post, I look forward to more.

    Reply
  5. santanu

    SEO is an integral part in website promotion.If one want to stay longer he / she must have to do seo work himself/herself.

    Your series of articles on seo are really excellent stuffs. Even a newcomer can start doing all these by following your guide.

    Thanks a lot for your posting.

    Reply
  6. Danette

    An excellent series and I have learned so much. I’ve taken lots of notes and have many things I want to implement. Very well written and easy to understand. Again, thank you!

    Reply
  7. best seo

    ok, I agree with you but I would like to know more about recent google algo changes. I do have problems with lots of sites on long tail keywords. thanks!

    Reply
  8. toefl coaching delhi

    SEO has been a vital part of any website. With out this the site is just dead. For last few months I have been deeply involved in SEO works following your articles and found a great results. Thanks Kenneth.

    Reply
  9. seo tutorial

    yeah seo is the most important factor. For every website it is necessary. Google is strictly following the onpage factors including the internal linking factors and keyword in the links directing to the internal pages.

    Reply
  10. Paul Web

    Search Engine Optimization is, if a sound business itself, will encourage a wide range of approaches that supports your objective of improving PR ranking. To begin with your own website must have a minimum ranking in order for Google to recognize you. One of the smart approaches is to undertake a campaign that include manual directories and articles. You can look at maximizing with blogging. In isolation the one approach is not good enough and you will be disappointment. Now, your web page must include your key business principles as Google will apply your keywords for you. Your content must be detailed and your pages thorough.

    Reply
  11. SubmitYOURArticle.com

    True, these are some of the basic search engine optimisation methods. Though, google has recently updated its algorithm, these basic techniques still works. Great post man! I’m sure those looking to learn seo will find this very helpful…

    Reply
  12. konyachat

    I’m a member of LeadsLeap for some time now.
    I’ve bookmarked this blog so as to read all your posts.. old ones too!
    I find the posts very informative and as I’m still quite new ( I’ve started my blog end April 09 ) and non tech person (And without money too…), I’m sure the advice you give is of tremendous value and going to guide me thru’ my chosen path.
    I’ve a small problem though… I’ve a blogger blog and everywhere I find ‘how to’ about WP blogs. Where will I find useful ‘plugins’ or widgets for a blogger blog?
    And how do I use ‘Pingback’ with blogger blog?
    I hope you’ll let me know

    Reply
  13. Activelibido

    I have been doing SEO tasks for a lot of websites and recently I realize that the websites in the first result page in google are from ezinearticles.com. I already heard about Google really trusts and love ezinearticles.com and I think submitting articles with anchor texts targeting to your website can really help boosts your search engine page rankings.

    Reply
  14. Tapas Das

    Online Free 77 SEO Tools for Search, Engine, Optimization Internet Tools and Webmaster Tools at OnlineSEOKit.

    Use our free SEO tools for your comprehensive search engine optimization, analyis and research.

    Reply
  15. Jose

    Since last year i am searching SEO and i didn’t get information about SEO but now i see this site and I get many knowledge about SEO through this site. Such a great Post!

    Reply
  16. seo techniques

    Hi there Kenneth,

    Maybe this is a old blog post but I found interesting to comment here since it is related with my niche. I have left this time my name/ anchor text to the post I’m ranking good on google. You also mentioned some cool techniques that I wasn’t aware of, thanks for that.

    Cheers,

    Clay Smith.

    Reply

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