In the coming weeks, I’m going to establish a free SEO tutorial series in our blog. Today is part 1 of the SEO tutorial. I hope this free tutorial series will give you a clear idea how to get your website rank top in Google search engine.
What is SEO?
SEO stands for Search Engine Optimization. Practicing SEO means getting your website to rank top in the organic search engine result for a particular keyword phrase so as to get endless flow of free traffic to your website.
Imagine if you sell gifts, and you rank #1 in Google’s search result for “buy cheap Christmas presents”. What can that do to your sales?
Different search engines have different search algorithm. In the SEO industry, we are mainly concerned about getting top ranking in Google because Googles owns more than 80% of the search engine market share.
Who am I to teach SEO?
If you are new to this blog or LeadsLeap, you may be wondering whether I’m qualified to teach you anything about SEO. If you have the same doubt, just google for “free leads generation system” or “leads generation system” and see who is in the top 10. These are just two of the thousands of first page I have on Google.
How to get my website rank top in Google?
This is the most common question, but it is a poor question. Why? Because you are likely to be ranking top in Google already. Just type your entire domain name in Google. Is your website in the first page? Better question please…..
How to get my website rank top for a particular keyword phrase in Google?
Technically, you can get any web page (not just website) into the first page of Google by building lots of backlinks to that web page using that particular keyword phrase as the anchor text.
For example, if you want to rank top for the keyword phrase “buy cheap Christmas presents”, you need to have lots of backlinks to your web page using “buy cheap Christmas presents” as the anchor text.
For more understanding, read this classic example.
If so, can I forget about all other things and just focus on link building?
You can, but if you work on ‘other factors’ at the same time, you don’t have to build that many backlinks. And the ‘other factors’ are definitely easier to accomplish than link building.
What are the ‘other factors’?
The ‘other factors’ basically involve making your web page more relevant to the keyword phrase you are optimizing.
By the way, did you notice that I always use the word web page instead of website?
Google views every web page as independent content, meaning technically, if you have a website about dog, you can add a web page about stomach pain and get that web page to rank top for stomach pain, even though your website is about dog!
Don’t agree? Just look at Wikipedia.com and Ezinearticles.com. They have articles in all kinds of categories. But almost all of them are ranking well in Google.
Ok, back to the ‘other factors’. Here are a list of the other factors that are fundamental in boosting your search engine result.
‘Other factors’ #1 – The title tag
In a html source code, a title tag looks something like this:
<title>Title of your web page</title>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the title tag, as near to the starting line as possible.
‘Other factors’ #2 – Keywords in the description meta tag
In a html source code, a description meta tag looks something like this:
<meta name=”Description” content=”Your Description About The Page.”>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the description meta tag, as near to the starting line as possible.
‘Other factors’ #3 – Keywords in the url
The best is to have a website named buycheapChristmaspresents.com. But if you have many keywords to optimize, buying a domain name for each of them can be very costly. If so, you should at least name the web page as yourdomain.com/buy-cheap-Christmas-presents.html
‘Other factors’ #4 – Keywords within the content
If you want to optimize for “buy cheap Christmas presents”, try to include “buy cheap Christmas presents” at least once in the first paragraph, once in the last paragraph and a few within the content.
Actually there is no strict rule on this but minimally, you should include the exact keyword at least once in the entire content.
‘Other factors’ #5 – Website authority
If you have been reading up on SEO, you must have heard of Authority Site. The idea is if your site is an Authority Site, the search engine will send tons of traffic for all kinds of keyword phrases to you, pretty much like what Wikipedia and Ezinearticle have established now.
Website authority is at domain level. Meaning if your domain is an authority site, all other web pages in this domain will benefit.
2 important factors that affect website authority are
1) The age of the site
There is nothing you can do with the age of your site. You just have to be patience, and you need to have a long term vision for your website. Don’t build one site, chuck it away after 3 months and start another one.
2) The amount of backlinks to the homepage and internal pages, especially backlinks from other authority sites.
The difference between SEO backlinks (as discussed earlier) and backlinks for site authority (as mentioned here) is that the former is keyword specific, i.e., you have to include the keywords in the anchor text. For backlinks to boost site authority, any dofollow backlink will count. They can be keyword-specific anchor link or simply a URL link. Of course, all the SEO backlinks that you’ve established will help to boost your site authority.
Fundamentally, that’s all you need to know about SEO. I’m serious! Armed with these basic knowledge, I already gained hundreds of top positions in Google.
In the next SEO tutorial, we will look at some common SEO mistakes webmasters make. Who knows, you can be making those mistakes too.