In this tutorial, we will discuss some of the common SEO myths that are pretty important and you should be aware of. Without further ado, let’s start……
1. You need to post new articles to your website regularly
Google loves new contents? Yes. That’s not a myth. But that doesn’t mean Google hates old contents. On the contrary, Google loves old contents even more!
Truth is, I have many websites that I hardly touch for years. Yet they are still getting traffic from Google, and the traffic is increasing as the website ages, because AGE is an important factor in SEO.
The notion of Google loving new contents is because Google will give new contents a search result boost, based on the assumption that new content has some kind of ‘news value’.
For example, if you post a new article to your blog, that article may quickly appear on the first page of Google for the keyword you’re optimizing. But a few days later, that article will lose its ‘news value’ and it will have to compete with other webpages, based on the amount of backlinks and other SEO factors.
An advantage of posting new articles regularly is that it will increase the frequency of the search spiders visiting your website. That will affect how soon your new content is indexed, but it will not affect your search engine ranking at all.
2. You need ‘quality’ backlinks to succeed in SEO
If you have been reading blogs from official SEO experts, they will all tell you the same story. Get quality backlinks!
How on earth can you find so many quality backlinks? Try asking someone with just a PR3 website to link to you and see if you can get any reply from him. Even if he does, try doing it for 100 of your webpages!
The only workable way to get quality backlinks seems to be buying links, assuming you are superbly cash rich. But link buying has been condemned by Google. Try it if you dare. I’m serious. You may not be caught.
The truth is you don’t need quality backlinks to succeed. Rather than spending your time seeking or dreaming of quality backlinks, spend you time to try out tools and systems that you can leverage on to build more “legitimate” backlinks with less effort from you.
3. You need to post ‘quality’ articles on your website
Though I believe Google has a way to identify junk content, I don’t believe that it can differentiate between a “grammatically-correct” article and an “award-winning” article.
What I mean is you don’t have to insist on writing all the articles yourself if your sole purpose of the article is to get traffic from the search engine. Outsource article writing to save you time to do other things. You just have to make sure that the article is grammatically correct and is search engine optimized.
4. Google penalizes websites with duplicated content
I think I explained this before. Google doesn’t penalize websites with duplicated content. It will just ignore websites with duplicated content, if that website is not ‘important’, i.e. very few backlinks.
Say if you syndicate the same article on 200 other websites, maybe 50 of the articles will be indexed. The other 150 may be ignored by Google. Officially, Google says it will show the result from the most relevant website. But my experience tells me that it will show the result from websites with more backlinks!
Some common question relating duplicated content:
Is it okay to use duplicated content on your website? My advice is no, because you are risking your content being ignored. You can always get someone to rewrite the content before posting it on your website.
Is it okay to syndicate an existing article on your website on other people’s websites? My advice is no, for the same reason. Rewrite that article before syndicating it.
Is it okay to buy those made-for-adsense websites that come with lots of articles from article directories? Again, my advice is no.
In short, although Google doesn’t penalize website with duplicated content, you would want to avoid duplicated content if possible.
5. You need to have certain keyword density in your content
If you happened to read an SEO book that says you need certain keyword density for your article, that book is outdated! You need to include a few keywords in your article, but the actual density is no longer an important SEO factor.
6. Search engine traffic is free
Search engine traffic is free in theory, not in practice. You need to spend money on outsourcing work, such as getting people to write articles. You also need to spend money on link building.
Though it’s not free, it is cheaper than most other traffic sources. More importantly, the traffic is very targeted.
7. You need an expert to help you succeed in SEO
This is what SEO consultant wants you to believe. If you can do everything I say in this SEO tutorial series, you too can become an SEO expert.
8. Google is always changing its search algorithm
Obviously I can’t say that’s a myth. But to me, search engine optimization hasn’t changed since Google revolutionized it.
I am still doing what I did 5 years ago, except that now I employ more leverage.
My point is, Google will continue to evolve and improve. But whatever it does, its primary objective is still the same, i.e. to provide values to their traffic and advertisers. Don’t be caught up with the latest development. Don’t be lured into some blackhat technologies.
Focus on the basic and it will lead you a long way. The basic is to build search engine optimized websites that provide value and focus on link building strategies that provide some form of value too, such as distributing articles, web templates or something of value in exchange of backlinks. You simply can’t go too wrong if you focus on providing values.