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	<title>Comments on: 3 Tips On Writing Powerful Sales Letters</title>
	<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/</link>
	<description>Internet Marketing</description>
	<pubDate>Fri, 21 Nov 2008 07:20:41 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
		<item>
		<title>By: Minneapolis mn cooking classes.</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-2303</link>
		<dc:creator>Minneapolis mn cooking classes.</dc:creator>
		<pubDate>Fri, 04 Jul 2008 20:30:04 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-2303</guid>
		<description>&lt;strong&gt;Minneapolis mn cooking classes....&lt;/strong&gt;

Minneapolis mn cooking classes....</description>
		<content:encoded><![CDATA[<p><strong>Minneapolis mn cooking classes&#8230;.</strong></p>
<p>Minneapolis mn cooking classes&#8230;.</p>
]]></content:encoded>
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		<title>By: Affiliate marketing</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-402</link>
		<dc:creator>Affiliate marketing</dc:creator>
		<pubDate>Fri, 23 May 2008 12:06:57 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-402</guid>
		<description>Wow great! Some of your traits are enlighten to carry, no matter how difficult the job is.  Also, check your affiliate company internet marketing statistics. This will help you find out what is working and what is not.</description>
		<content:encoded><![CDATA[<p>Wow great! Some of your traits are enlighten to carry, no matter how difficult the job is.  Also, check your affiliate company internet marketing statistics. This will help you find out what is working and what is not.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: writing a letter to the i ns</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-295</link>
		<dc:creator>writing a letter to the i ns</dc:creator>
		<pubDate>Wed, 14 May 2008 06:26:15 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-295</guid>
		<description>[...] of the most useful tips on writing powerful sales letters that will lead you to riches. Read on..http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/?r=herdianNova Scotia Federation of LabourPolitical action can take many forms-it can be writing a letter to [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] of the most useful tips on writing powerful sales letters that will lead you to riches. Read on..http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/?r=herdianNova Scotia Federation of LabourPolitical action can take many forms-it can be writing a letter to [&#8230;]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: the letter f</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-282</link>
		<dc:creator>the letter f</dc:creator>
		<pubDate>Fri, 09 May 2008 21:08:05 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-282</guid>
		<description>[...] of the most useful tips on writing powerful sales letters that will lead you to riches. Read on..http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/?r=herdianSymmetry of Rugs - The Four Basic SymmetriesHERE, the letter F and the blank space around it is [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] of the most useful tips on writing powerful sales letters that will lead you to riches. Read on..http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/?r=herdianSymmetry of Rugs - The Four Basic SymmetriesHERE, the letter F and the blank space around it is [&#8230;]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Christine Robins</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-279</link>
		<dc:creator>Christine Robins</dc:creator>
		<pubDate>Wed, 07 May 2008 04:41:16 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-279</guid>
		<description>Ewen Chia. Superb marketer... and great guy too.  Managed a few words with this "master" at WIS in Melbourne last year.  Ewen was voted "best speaker" from the whole 3 day conference!
My own sequence for salesletters:
1.  Talk main benefits in the area that is on the screen when they first arrive at your site. i.e. answer their questions before they get to ask them.  Or before they leave!
2.  Other benefits next.
3.  Followed by features. Use short sentenced, bulleted paras where possible.
(Never confuse benefits and features!  Benefits - what your product is going to do for the person who buys it!  Is it going to save them time?  Save them money?  Make them healthier? etc.  You're answering the WIIFM (what's in it for me?) Features - are what the product or service does.
4.  Quick recap of benefits.
5.  State price and why price is what it is!
6.  Bulleted list of exactly what they're going to get in their download.
(Always at the end of your salesletter, talk as if they've already made up their minds to buy!)
7.  How safe the ordering system is, and how to order.
8.  Wish them all the best in their online career, etc.
9.  Always, always, always two, three or more P.S.s  Restate the major benefit.  Restate the value.  Give them a good reason for taking action now! But don't fib!
10. Add links to your main site into your contact details area, but don't overdo this... you don't want to take the emphasis away from the product you've just been trying to sell them.
11.  Always add your own or affiliate banners to any download pages.  They've probably still got their wallet open!
This isn't totally cast in stone.  It's my basics.  And if it help you... great!</description>
		<content:encoded><![CDATA[<p>Ewen Chia. Superb marketer&#8230; and great guy too.  Managed a few words with this &#8220;master&#8221; at WIS in Melbourne last year.  Ewen was voted &#8220;best speaker&#8221; from the whole 3 day conference!<br />
My own sequence for salesletters:<br />
1.  Talk main benefits in the area that is on the screen when they first arrive at your site. i.e. answer their questions before they get to ask them.  Or before they leave!<br />
2.  Other benefits next.<br />
3.  Followed by features. Use short sentenced, bulleted paras where possible.<br />
(Never confuse benefits and features!  Benefits - what your product is going to do for the person who buys it!  Is it going to save them time?  Save them money?  Make them healthier? etc.  You&#8217;re answering the WIIFM (what&#8217;s in it for me?) Features - are what the product or service does.<br />
4.  Quick recap of benefits.<br />
5.  State price and why price is what it is!<br />
6.  Bulleted list of exactly what they&#8217;re going to get in their download.<br />
(Always at the end of your salesletter, talk as if they&#8217;ve already made up their minds to buy!)<br />
7.  How safe the ordering system is, and how to order.<br />
8.  Wish them all the best in their online career, etc.<br />
9.  Always, always, always two, three or more P.S.s  Restate the major benefit.  Restate the value.  Give them a good reason for taking action now! But don&#8217;t fib!<br />
10. Add links to your main site into your contact details area, but don&#8217;t overdo this&#8230; you don&#8217;t want to take the emphasis away from the product you&#8217;ve just been trying to sell them.<br />
11.  Always add your own or affiliate banners to any download pages.  They&#8217;ve probably still got their wallet open!<br />
This isn&#8217;t totally cast in stone.  It&#8217;s my basics.  And if it help you&#8230; great!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tips For Writing Salesletters&#8230; &#124; Easy Marketing Group.com</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-278</link>
		<dc:creator>Tips For Writing Salesletters&#8230; &#124; Easy Marketing Group.com</dc:creator>
		<pubDate>Wed, 07 May 2008 03:59:32 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-278</guid>
		<description>[...] Check it out here. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Check it out here. [&#8230;]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kenneth Koh</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-273</link>
		<dc:creator>Kenneth Koh</dc:creator>
		<pubDate>Wed, 07 May 2008 01:08:41 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-273</guid>
		<description>Hi Claire,

I've taken a look at your website and I've learnt a great deal about web design. Maybe they should learn from experts like you. :)

For your comments, I'm not aware that the problem is as serious as what you've said. I do random check on our members ads regularly and so far so good. It would be good if you could give us the ad details so that we can work on it accordingly.

Thanks for your feedback anyway.</description>
		<content:encoded><![CDATA[<p>Hi Claire,</p>
<p>I&#8217;ve taken a look at your website and I&#8217;ve learnt a great deal about web design. Maybe they should learn from experts like you. <img src='http://www.leadsleap.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>For your comments, I&#8217;m not aware that the problem is as serious as what you&#8217;ve said. I do random check on our members ads regularly and so far so good. It would be good if you could give us the ad details so that we can work on it accordingly.</p>
<p>Thanks for your feedback anyway.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Powerful tips Ewen Chia has shared with me &#124; ausis.info</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-272</link>
		<dc:creator>Powerful tips Ewen Chia has shared with me &#124; ausis.info</dc:creator>
		<pubDate>Tue, 06 May 2008 21:51:04 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-272</guid>
		<description>[...] So, get the 3 tips here: Social Bookmarking [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] So, get the 3 tips here: Social Bookmarking [&#8230;]</p>
]]></content:encoded>
	</item>
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		<title>By: Claire</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-271</link>
		<dc:creator>Claire</dc:creator>
		<pubDate>Tue, 06 May 2008 21:47:42 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-271</guid>
		<description>Hi,
Not a comment about sales letters, but about the absent quality of the websites that are in the links on your newsletter. I clicked on ALL of them today, and almost every one of them except for a couple had to be the most user-unfriendly, ugly, wysiwyg created web pages I have ever seen. How do these people expect to make sales with "distorted photos", unreadable text, just plain butt-ugly layouts/graphics, and un-solicited video people walking into the site? Beats ME!

thanks for allowing me to rant!

All the Best,
claire poulton
Pro web-designer for the world's martial artists</description>
		<content:encoded><![CDATA[<p>Hi,<br />
Not a comment about sales letters, but about the absent quality of the websites that are in the links on your newsletter. I clicked on ALL of them today, and almost every one of them except for a couple had to be the most user-unfriendly, ugly, wysiwyg created web pages I have ever seen. How do these people expect to make sales with &#8220;distorted photos&#8221;, unreadable text, just plain butt-ugly layouts/graphics, and un-solicited video people walking into the site? Beats ME!</p>
<p>thanks for allowing me to rant!</p>
<p>All the Best,<br />
claire poulton<br />
Pro web-designer for the world&#8217;s martial artists</p>
]]></content:encoded>
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		<title>By: The Sales Guy</title>
		<link>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-268</link>
		<dc:creator>The Sales Guy</dc:creator>
		<pubDate>Tue, 06 May 2008 19:56:45 +0000</pubDate>
		<guid>http://www.leadsleap.com/blog/3-tips-on-writing-powerful-sales-letters/#comment-268</guid>
		<description>Great content Once again thankyou and Yes Ewen deffinately is the Man when it comes to well - all things online really !
Kindest Regards - "The Sales Guy"</description>
		<content:encoded><![CDATA[<p>Great content Once again thankyou and Yes Ewen deffinately is the Man when it comes to well - all things online really !<br />
Kindest Regards - &#8220;The Sales Guy&#8221;</p>
]]></content:encoded>
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