In my last post, I discussed the SEO impact of Google Caffeine, and I mentioned a ‘junk’ authority site that does well under the new Google Caffeine.

But before I continue, I need to make it clear that my intention is not to belittle this site. I simply want to use it as a case study to show you that it is still possible to dominate Google’s search result, without having to build the next wikipedia.

Without beating around the bush, here is the site.

This site has lots of page 1 ranking in Google (see proof here).

But if you study into this site, you will realize that most of the articles in this site are PLR articles, either partially rewritten or with sentences jumbled up.

Question is, how on earth does this site do so well in Google?

As I explained in my previous post, Google is biased towards authority sites. This site is an aged site (started in 2003), with PR 5, and it has tons of articles (though not original). That basically meets the requirement of an authority site.

To Google, this site is technically looking like another Wikipedia or Ezinearticles.

But that is not all. This site is good at categorizing its contents.

For example, if you go to one of its article pages, say a page on bathroom decor, you can see that there are many other links to articles related to bathroom decor.

Google loves the idea of a niche encyclopedia. It loves this concept yesterday, it loves this concept today, and I am very sure that it will continue to love this concept in the future.

Why? Because that’s what Google is all about. Google’s aim is to return the best webpages with the info that people search for, and the best webpage is one that contains everything related to the search term.

In this aspect, this site has done quite well.

Last but not least, the site owner has spent a lot of effort in establishing backlinks, not just to the homepage, but also to the internal pages. (You can do a link search in Yahoo to verify this.) This is an important factor in establishing the authority level of the site.

So in summary, an authority site + encyclopedia-typed of content management = great ranking in Google. That, I believe, is the success of this site.

So, how tough is it for you to do something like this?